| Managing communications
Making the Case for Your Marketing Budget, 2/09
Developing an effective argument for the value of your marketing initiatives.
Creative Communication in Tough Fiscal Times, 11/03
Managing costs while maintaining high standards.
Managing the Publication Process, 10/03
Creating successful publications through preparation and planning.
Print communications
Stop the Presses, 7/09
Transitioning publications from print to digital.
Designing for Mail Compliance, 4/09
Creating publications that conform to USPS mailing requirements.
Green Communications, 3/08
Learning about ways to think, act and design green.
Digital Printing for Universities, 11/07
Using the features of digital printing to their full advantage.
Direct Mail Basics, 9/07
Reaching your target audience with effective publications.
Digital Printing, 1/05
Deciding when to use digital printing and how it compares to offset printing.
Direct Mail, 4/04
Creating effective direct mail pieces to maximize response rates.
In Pursuit of Print Quality, 2/04
Understanding how to manage color expectations from design through final delivery.
Managing the Publication Process, 10/03
Creating successful publications through preparation and planning.
Strategic communications
How-To's on Email Marketing and Social Media, 10/09
Demonstrating how to create an HMTL email, manage a Mailman list, promote events on Facebook, and create and manage a Twitter account.
Social Media, 10/09
Using social media effectively, building into your communications plan, and showcasing MIT examples.
Email Marketing, 10/09
Incorporating into your communications plan, measuring results, sending options, and showcasing MIT examples.
The Easy Way to Develop a Strategic Marketing Communications Plan, 3/09
Setting realistic, measurable goals and identifying strategies to ensure buy-in.
ROI of Integrated Marketing, 12/08
Examining best practices and potential pitfalls.
Interviews and Focus Groups, 5/08
Conducting qualitative research to enhance branding and marketing strategies.
Green Communications, 3/08
Learning about ways to think, act and design green.
MIT Communications Survey, 6/07
Presenting the results of the communications survey.
Measuring Interactive Media, 4/07
Using tools to measure communications goals and track progress.
Maximizing Survey Results, 11/06
Using survey data to help inform communications and messaging.
Brand-Building Communications, 12/05
Applying graphic consistency for effective communications.
CAN-SPAM Act, 12/04
Conforming to anti-spam regulations for email sent by colleges and universities.
Creative Communication in Tough Fiscal Times, 11/03
Managing costs while maintaining high standards.
Managing the Publication Process, 10/03
Creating successful publications through preparation and planning.
Developing Effective Messages, 5/03
Defining communications goals and objectives to target audience.
Working With the News Media, 4/03
Determining what stories are newsworthy and getting your story out.
MIT Communications Initiatives, 11/02
Outlining key communications priorities and resources for MIT communicators.
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Web/Internet communications
Access-Oriented Web Design, 4/09
Building highly interactive web applications that work for everyone.
Marketing With Online Video, 4/09
Integrating online video into your marketing program.
New Social Networking Uses, 4/09
Reaching students and alumni for fundraising and engagement purposes.
Writing Right for the Web, 3/09
Creating a web-friendly writing style.
Hundreds of Websites, Countless Insights, 11/07
Learning about the most important design and technology features in a website.
Usability-Driven Home Page Design, 6/07
Adopting a user-centered design strategy to ensure best practices.
Measuring Interactive Media, 4/07
Using tools to measure communications goals and track progress.
Maximizing Survey Results, 11/06
Using survey data to help inform communications and messaging.
Effective Web Surveys, 10/06
Designing and administering surveys for optimal results.
Writing for the Web, 02/06
Creating web-friendly content.
Blogs, Wikis, RSS, Podcasts, 10/05
Using new technologies in academic communications.
Campus Portals, 2/05
Personalizing users' web experience with online communities.
CAN-SPAM Act, 12/04
Conforming to anti-spam regulations for email sent by colleges and universities.
Resources
MIT
key messages
MIT graphic identity
MIT resources
External resources and organizations
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