| 
How-To's on Email Marketing and Social Media, 10/09
Demonstrating how to create an HMTL email, manage a Mailman list, promote events on Facebook, and create and manage a Twitter account.
Social Media, 10/09
Using social media effectively, building into your communications plan, and showcasing MIT examples.
Email Marketing, 10/09
Incorporating into your communications plan, measuring results, sending options, and showcasing MIT examples.
The Easy Way to Develop a Strategic Marketing Communications Plan, 3/09
Setting realistic, measurable goals and identifying strategies to ensure buy-in.
ROI of Integrated Marketing, 12/08
Examining best practices and potential pitfalls.
Interviews and Focus Groups, 5/08
Conducting qualitative research to enhance branding and marketing strategies.
Green Communications, 3/08
Learning about ways to think, act and design green.
MIT Communications Survey, 6/07
Presenting the results of the communications survey.
Measuring Interactive Media, 4/07
Using tools to measure communications goals and track progress.
Maximizing Survey Results, 11/06
Using survey data to help inform communications and messaging.
Brand-Building Communications, 12/05
Applying graphic consistency for effective communications.
CAN-SPAM Act, 12/04
Conforming to anti-spam regulations for email sent by colleges and universities.
Creative Communication in Tough Fiscal Times, 11/03
Managing costs while maintaining high standards.
Managing the Publication Process, 10/03
Creating successful publications through preparation and planning.
Developing Effective Messages, 5/03
Defining communications goals and objectives to target audience.
Working With the News Media, 4/03
Determining what stories are newsworthy and getting your story out.
MIT Communications Initiatives, 11/02
Outlining key communications priorities and resources for MIT communicators.
|
