Professional Development Institute
Executive Level
Strategic Thinking for Commercial Real Estate
July 22
Course Overview
Tailored to the specific nature of the real estate industry, this course provides the fundamentals of effective strategic planning and implementation. Whether taken as a stand alone course or in conjunction with Advanced Real Estate Development and/or Innovation and Entrepreneurship for Real Estate Professionals, participants will take home templates and ideas that can be used immediately.
The course begins by looking at the real estate, construction, and finance value system, describing the players, the structure of their industries and what structural issues they face. With this value system as a backdrop, the course then addresses vertical integration, including the roles firms should play in this system and which roles they should buy or partner. In the next section, the course delves into market definition and segmentation, asking: Where and how can your business compete?
The course then shifts to looking at the attractiveness of industries and segments and understanding in which segments can a business develop a sustainable advantage. To conclude, the course looks at execution, resource allocation, and accountability. In this segment a discussion of how to create budgets, distribute effort, and measure effectiveness will also be explored.
This course is taught using a combination of readings, case studies, lectures, and individual exercises. Participants will take home templates and ideas that can be used immediately.
Course Objectives
- Acquire a strategic planning foundation specific to leading a real estate industry business
- Become familiar with a toolkit of techniques for leading the business planning process
Companion Courses
This course is designed to follow Advanced Real Estate Development, moving attendees from the deal level to the company level. Additionally, this course leads into Innovation and Entrepreneurship for the Real Estate Professional by providing a platform for identifying areas of opportunity and focus in existing businesses which then can be magnified through the lens of innovation and entrepreneurship.
Who Should Attend
This course is aimed at real estate professionals with management responsibilities.
Instructor
John Macomber has taught Strategic Management, Strategic Leadership, E-Business, Real Estate Sustainability and similar courses in the MIT Civil Engineering department and at the Center for Real Estate for over 20 years. His professional experience includes leadership of real estate development, general contracting, real estate services, and venture funded Internet services firms in the real estate industry. Mr. Macomber is currently a member of the Finance faculty at Harvard Business School, where he teaches Real Estate and Development courses in the Harvard MBA program and in Executive Education at Harvard and MIT.
Registration + Fees
Course Fee: $1,000.
Executive Series Fee: $4,500 (10% discount). The Executive Series includes enrollment in Advanced Real Estate Development, Strategic Thinking for Commercial Real Estate, and Innovation and Entrepreneurship for Real Estate Professionals.
The program fee covers tuition, course reader, continental breakfast, and light refreshments. Registration and payment must be made at least one week prior to the course start date. Course information, including the reader, will be made available once payment is received.
To register on-line with a credit card click here. If you would like to pay by bank check or wire transfer, please follow the instructions on the General Information page.
For additional information, please contact:
PDI Program Coordinator
MIT Center for Real Estate
Office of Professional Education
+1 617-253-6193
mit-cre@mit.edu
