Like the previous example, this site was easily found on the Web with a search engine. The author of this page is Dr. Allen Buresz, who describes himself as "natural health oriented." The main information available at this site is how to treat ADD by dietary means.
The major actors are presented as adversaries. There are the "print and broadcast media" which are said to refuse to publicize vital information. On the other hand is the author, Dr. Allen Buresz, who gladly informs us of the most effectively ways to treat ADD. In other actors are the various treatments for ADD. The "bad" substances are given as Cylert, Ritalin, food additives, refined sugar, mercury, and lead. The "good" substances are Bee Pollen Granules, Chlorophyll, and Enhance, all commercially available from Enrich International. The World Health Organization is mentioned as warning that "Ritalin over-use has reached dangerous proportions."
This site is clearly an advertisement. According to Dr. Buresz, there is a conspiracy to keep vital health from the general public. The irony is that the author starts this Internet infomercial by throwing suspicion onto print and broadcast media because of the revenue they receive from advertisement. Then he proceeds to advertise his own favorite products. Every time a substance is presented that could help people with ADD, it is also a link to product purchase information. Dr. Buresz gives some anecdotes of how children took his alternative therapies and were cured of ADD. I am not convinced by this advertisement that the remedies of Dr. Buresz are any better than pharmaceutical remedies. Dr. Buresz's page lacks credibility. (How do I know that this guy is even a real doctor?) This advertisement would have been more effective if something had been done to establish the authority of Dr. Buresz. Also, he should have avoiding the hypocrisy of attacking revenue-seekers.
Reviewer: Dan Ryan
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