(senders announcement for tue 8 march 94, by rdshydur)

	*	Greetings from The MIT Entrepreneurs Club	*
			   aka:  "The E-Club"

       A Special Combined Session of The E-Club and MIT Seminar 095
         (open to all members of the MIT and Harvard communities)
		        Tuesday, 8 March, 6pm-9pm
		Bartos Theater, lower-level, The Media Lab
			E15, aka: 20 Ames Street
			  (tentative location)

	     6pm: Announcement of The $10K'94 Semi-Finalists
	         by 10K'94 Chairman, Joost P. Bonsen '92

6:30pm: Welcome to Professor John W. Senders, in his role as Advisor & Mentor
      to MIT students, faculty, staff and alum members of The E-Club, 
	       and to students participating in Seminar 095 
       	      and in the 5th Annual $10k Student Competition
	   by E-Club Co-Founder & Co-Director, Richard Shyduroff
			   and others, tba

    "Ideas, Technological Innovation and Engineering Entrepreneurship"
		        main talk & discussion 
			     	 by

		     Professor John W. Senders, PhD
	        Professor Emeritus, University of Toronto
       former Senior Lecturer, Dept. of Mechanical Engineering, MIT
	       Fellow, AAAS, and The Human Factors Society
	 world-recognised consultant in Intellectual Property Law
		    and Engineering Entrepreneurship

(the following biographical sketch is taken from an article appearing in this
weekend's edition of _The E-Club Review_, by Richard Shyduroff)

[draft]  Professor John W. Senders, Retired of the University of Toronto,
and active in consulting world-wide from his home in Bellows Falls,
Maine, as a legal expert in intellectual property issues and
litigation, and in a host of scientific and engineering disciplines, 
continues at the forefront of work in human factors research after
nearly 50 years in the field.

Dr. Senders graduated from Harvard College in 1948 with an A.B. in
Experimental Psychology, and received his Ph.D. in Quantitative Psychology
in 1983 from Tilburg University, in the Netherlands.

Between those academic milestones Dr. Senders' research and teaching
work has included the titles:  Research Psychologist for the USAF
Aero Medical Laboratory at Wright-Patterson Air Force Base;  Head of
the Department of Psychology at the the USAF Arctic Aero Medical
Laboratory at Fairbanks (Alaska);  Principal Research Scientist at
Minneapolis-Honeywell;  Principal Scientist and Consultant at 
Bolt, Beranek and Newman (BB&N);  Lecturer and Senior Research
Associate in Psychology at Brandeis University;  Senior Lecturer
in Mechanical Engineering at MIT;  Research Professor of Engineering
and Psychology, and Professor of Mechanical Engineering at The University
of Maine at Orono;  and Visiting Professor and ultimately Professor
Emeritus at the University of Toronto.

Dr. Senders' research and engineering activities include modelling visual
monitoring behaviour, quantification of mental workload, studies in
human error, design of electronic publishing systems, human perceptual-
motor skills, human information processing, human-machine interaction,
and automobile driver information processing.  Currently his interests 
include medical errors and accidents, and engineering entrepreneurship,
which he persues along with his legal expert consulting roles as President 
of his own firm, Emsco Consulting, of Columbia Falls, Maine.

The results of Senders' work, documented in his papers and journal articles
too numerous to list in this announcement, will be available as a reading
list handout at his visit to the Tuesday E-Club meeting and Seminar 095,
and will include those titles, as well as his works and texbooks in press,
including: "Medical Devices, Medical Errors and Medical Accidents" in
_Human Error in Medicine_ [Erlbaum Associates, summer 1994];  and
"On the Evaluation of Warnings", Ergonomics in Design, [The Human Factors
and Ergonomics Society, Santa Monica, summer 1994] ... and in progress:
_Man-Machine Systems Analysis_, an upper-level text;  _Human Factors
Engineering_, an introductory and middle-level text; and the title I'm
especially waiting for: _Intellectual Property Law & Cognitive Psychology_,
with C. Spring, an `examination of the legal and the cognitive basis for
establishing confusion, secondary meaning, passing off and similar issues
of intellectual property litigation' as described in a recent list faxed
to the e-club and seminar.  (The list and Senders' vita will be available
during the coming week in the e-club's Athena locker for student's and
members' use; see below).

An additional note to MIT students participating in the fifth annual
$10K Student Competition:  Dr. Senders may be interested in looking at
one or more entries, as he has offered to mentor students interested in
engineering entrepreneurship.  There is also the possibility that he
may be interested in bringing to his own entrepreneurial projects one
or more students, or student teams, to participate at levels ranging
from internships through UROP or the seminar, to equity partnerships.

Students in Seminar 095 and The Competition should try to meet with
Dr. Senders after the combined session Tuesday evening to make
arrangements to discuss their projects and other ideas and plans, or may
contact Richard Shyduroff at The MIT E-Club <rdshydur@athena.mit.edu>
after Tuesday to set up an appointment or to discuss other options.

e-club and seminar 095 archives, and subscribing to _the e-club-review_:

To read the above in the full-text version, along with a partial list of
Professor Senders' papers and journal article titles, and more, look in
the E-Club's Athena locker, under the directory "SEM-095".  For the text of
the article alone look at the top-level file "e-club-review-4mch"; to sub-
scribe to _The E-CLUB Review_ send a note to "e-club-review-request@mit.edu"
and meanwhile, you can read the first two issues in the locker as well.
--------

eof;
.