to post to e-club, et al ... some suggested readings for current and would-be internet and web entrepreneurs: get a head start on the q&a session at the upcoming hale & dore talk at harvard ... see the march ('98) number of _cacm_ (communications of the acm, the association for computing machinery) ... a special issue on `marketing and the net' with relevant article titles: - marketing information on the i-way ... kannan, chang & whinston; - an emerging model of web site design for marketing ... palmer & griffith; - physicians in cyberspace ... eder & darter; - creating a custom mass-production channel on the internet ... elofson & robinson; - consumer privacy concerns about internet marketing ... wang, lee & chang; - web-based customer decision support systems ... o'keefe & mceachern; - content of corporate web pages as advertising media ... salam, rao & pegels; and related articles: - collaborative, programmable intelligent agents ... nardi, miller & wright; - how to avoid un-wanted e-mail ... hall; these articles expand well numerous more popular-press pieces appearing it seems everywhere recently, and more frequently, even in legal journals. barker engineering library carries _cacm_; look in the journals reading room for this issue. other suggested readings for spring-break :) in another posting in a bit, - r .