Appendix:

Sample Cookie and Log File

 

Sample Cookie File:

Look in your browsers directory and see who has been tracking your web movements!

 # Netscape HTTP Cookie File

# http://www.netscape.com/newsref/std/cookie_spec.html

# This is a generated file! Do not edit.

.netscape.com TRUE / FALSE 946684799 NETSCAPE_ID 10010408,110b4a6f

.infoseek.com TRUE / FALSE 904685827 InfoseekUserId D2853191123A658DC58AEB8FA775A201

.sportszone.com TRUE / FALSE 904796403 SWID 7CF9509D-2B84-4F81-430B-283E7C194504

.doubleclick.net TRUE / FALSE 1920499140 id 98b3917

expedia.msn.com FALSE / FALSE 1325419200 accttype 19

.amazon.com TRUE / FALSE 2082787201 ubid-main 5370-3195814-227099

.netscape.com TRUE / FALSE 930812400 cancel 1

.ft.com TRUE / FALSE 946728000 FTuser csatherine*

(* csatherine is a user id I supplied to the Financial Times. I volunteered information to them in order to be able to look at their subscription, otherwise, the other servers do not have a user ID I volunteered)

 Sample Log File Entry

Log File Entry and analysis from Commercialization of the World Wide Web: The Role of Cookies, Owen School of Management Project 2000.

 

137.48.110.74, anonymous, 07/17/97, 23:52:19, W3SVC, SERVER7, 128.75.122.8, 348, 412, 2797, 200, 0, GET, /custserv/compinfo/contacts.htm

 

In the above example, a request came from user "anonymous," at IP address

137.48.110.74, at 11:52:19 p.m. on July 17, 1997, to transfer the file

contacts.htm in the directory /custserv/compinfo. The Windows NT service

handling this request was WWW (W3SRV, as opposed to FTP or Gopher), and

the server handling the request was SERVER7 at the IP address 128.75.122.8.

The processing time was 348 ms, the request consisted of 412 bytes, and the

returned data consisted of 2,797 bytes. The HTTP code of 200 indicates that the

transaction was successful, and there was no Windows NT server code.

 

Sources:

 

Agent sourcebook, Alper Caglayan and Colin Harrison, John Wiley & Sons, Inc.

"Commercializing of the World Wide Web: The Role of Cookies," Project 2000 Vanderbilt University

"Mining Data on the Web," Web Marketing December 1997, Bridget Mintz Testa

"Web marketing gets personal: Personalization tools and the Web pave the way for one-to-one marketing", Steve Alexander

"Software Uncovers Demographic Data," Internet Week, December 22, 1997, Issue: 695, Richard Karpinski

"Who Goes There? Seven inexpensive Web analysis tools can help you determine who's visiting your site,"

PC Magazine, October 7, 1997, Neil Randall,

"Hit or Miss," IntrepidNet Marketing/ ADV Magazine, May 1997, Jaime Oikle

"Most Surfers fear revealing too much on Web," USA Today, March 27, 1997, Leslie Miller

"Surveys in Cyberspace," Marketing Tools, November/December 1996, Peter Krasilovsky

W3 Consortium web site regarding P3

"Commerce Apps Getting Personal", Internet Week, Issue: 673, July 21, 1997.

"Personal Touch -- Web Sites Are Learning To Cater To Individual Needs To Win More Customers" August 01, 1997, Internet Week, Issue: 408,

"And Partnering In Public", August 01, 1997, Internet Week, Issue: 814,

"HEADS UP: Private lives", October 01, 1997, Internet Week, Issue 410,

"OPS:Answer To Cookies?", October 13, 1997, Internet Week, Issue: 652,

"Balance Power Personalization With Privacy", February 16, 1998, Internet Week, Issue: 702,

"IBM To Sell Product Line Over Web", Section: News & Analysis March 02, 1998, Issue: 704, InternetWeek,

"Cisco CIO Solvik's Strategy Succeeds On Two Levels", March 02, 1998, Internet Week, Issue: 704,

"Cisco Web Site Soars", February 23, 1998, Internet Week, Issue: 703,

"Dell Smelling Like A Rose", November 17, 1997, Internet Week, Issue: 657,

"Virtual Mall Gets Real", January 26, 1998, Business Week,

Intranets keep information from Users November 17, 1997, Issue 657,

Fast Track to E-Commerce January/February 1988, Oracle magazine,

E-Commerce Bonanza: Is It Real or Imagined March 1998, Vol 3, Internet Computing,?

E-Commerce: Four to Watch March 1998, Vol 3, Internet Computing,

Building Online Relationships is Goal for 1998 and Beyond November 1997, NetMarketing,

From Call Center Direct to Net December 1997, NetMarketing,

Web Advertising, Online and Off March 1998, E-Business,

Firefly network Inc., Firefly Passport Office September 9, 1997, PC Magazine,

Firefly Updates Passport October 13, 1997, PC Week Online,

Is Personalization Right for Your Site?December 1997, NetMarketing,

Blau Marketing to Unveil New Internet Marketing System October, 1997, Advertising Age,

One to One: Put the Customer in the Information Driver seat and Build better Relationships January 1998, Direct Marketing,

Bridging the Gap From Tradional Marketing to Electronic Commerce January 1998, Direct Marketing,

The Brave New World of Internet Marketing January 1998, Direct Marketing,

Top 50 sites Signal Future of Internet Marketing November 1997, NetMarketing,

E-mail Gains Respect December 1997, NetMarketing,

Web Impact: Push Technology Progress Lowers Hurdles for Users May 1997, NetMarketing,

The State of The Net Clemente, P., 1998, , McGraw-Hill

The Internet Advertising Report Meeker, M., 1997, , Morgan Stanley

Customer Service on the Internet, Sterne, J., 1996, Wiley

Enterprise One to One, Peppers, D., and Rogers, M., 1997, A Currency Book

 

About the Authors:

Yoriko Matsuda is a student in the Sloan Fellows Program. She is a native of Japan. Yoriko can be reached via e-mail at ymatsuda@mit.edu.

Paul Rosenstein is a first year in the Master's Program at the MIT Sloan School of Management. He is a native of the USA. Paul can be reached via e-mail at paulr@mit.edu.

Catherine Scovitch is a first year in the Master's Program at the MIT Sloan School of Management. She is a native of the USA. Catherine can be reached via e-mail at scatheri@mit.edu.

Koji Takamura is a student in MIT's Master's of Technology program. He is a native of Japan. Koji can be reached via e-mail at ktakamur@mit.edu.

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