dmi-links

Direct Marketing on the Internet Links

Links: Introduction

Epsilon: (http://www.epsilon.com/whitepaper/whitepap.htm)

The Direct Marketing Association (http://www.the-dma.org/)

Links: Data Collection

"Commercializing of the World Wide Web: The Role of Cookies," Project 2000 Vanderbilt University, http://www2000.ogsm.vanderbilt.edu/cb3/mgt565a/group5/paper.group5.paper2.htm

"Mining Data on the Web," Web Marketing December 1997, Bridget Mintz Testa, http://technology.321media.com/321/articles/read_it?story1=WebMarketingbyBridgetMintzTesta#WebMarketingbyBridgetMintzTesta

"Web marketing gets personal: Personalization tools and the Web pave the way for one-to-one marketing", Steve Alexander, http://www.infoworld.com/cgi-bin/displayIcommerce.pl?/980112webmarketing.htm

"Software Uncovers Demographic Data," Internet Week, December 22, 1997, Issue: 695, Richard Karpinski, http://www.techweb.com/se/directlink.cgi?INW19971222S0031

"Who Goes There? Seven inexpensive Web analysis tools can help you determine who's visiting your site,"PC Magazine, October 7, 1997, Neil Randall, http://www.zdnet.com/pcmag/features/webanalysis/_intro.htm

"Hit or Miss," IntrepidNet Marketing/ ADV Magazine, May 1997, Jaime Oikle http://www.intrepidmarketing.com/Articles/webhits.html

"Most Surfers fear revealing too much on Web," USA Today, March 27, 1997, Leslie Miller (Survey by Boston Consulting Group for Electronic Frontier Foundation and CommerceNet) http://www.usatoday.com/life/cyber/tech/cta117.htm

"Surveys in Cyberspace," Marketing Tools, November/December 1996, Peter Krasilovsky http://www.marketingtools.com/Publications/MT/96_MT/9611_MT/9611M18.HTM

W3 Consortium web site regarding P3: The Platform for Privacy Preferences (P3P), Joseph Reagle Policy Analyst, World Wide Web Consortium, Massachusetts Institute of Technology http://www.rdg.opengroup.org/public/tech/security/meetings/sep97/p3p/slide1.htm

Links: Analysis

RAISE -- IBM Inferencing system (http://www.research.ibm.com/iagents/home.html)

Firefly (www.firefly.com)

Open Sesame! (http://www.opensesame.com)

Links: Offer

DoubleClick (www.doubleclick.com)

PointCast (www.pointcast.com)

Firefly (www.firefly.com)

Barnes & Nobles (www.barnesandnoble.com)

My Yahoo! (my.yahoo.com)

Amazon (www.amazon.com)

GroupLens (www.cs.umn.edu/Research/Grouplens/index.html)