Log file Component

Potential Marketing Application

IP address of the browser making the request; user machine name is not usually recorded

Detect at least the Internet Service Provider of the user

Country code and domain name

Determine which regions of the world might best be targeted

Hour, minute, and second of the request, in addition to the date and day of the week

Determine some of the web habits of a user , for example, are they late night surfers, etc.

HTTP method of the request; (type of request).

Know what types of requests are most commonly made

Response status with the server (the success or failure of the request);

Improve the service of the web site

Number of bytes transferred in the transaction

Determine which files are downloaded more often

Referring URL (where the visitor was when the request was made to your site

Determine which on-line ads are most effective

User name, if authorization is required

Identify a user and create a profile about them

Type of browser used by visitor

Ensure compatibility of web-site with most common browsers

Web pages on the server visited

Determine potential areas of interest for the customer