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DOMINIQUE M. HANSSENS
Dominique Hanssens is the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school's faculty chair, associate dean, and marketing area chair. From July 2005 to June 2007 he serves as Executive Director of the Marketing Science Institute in Cambridge, Massachusetts.
Dr. Hanssens studied econometrics at the University of Antwerp (B.S., 1974) in his native Belgium. He then pursued graduate study in marketing at Purdue University's Krannert Graduate School of Management, where he obtained an M.S. in 1976 and a Ph.D. in 1977. His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. Professor Hanssens has served as an area editor for Marketing Science and an associate editor for Management Science. His papers have appeared in the leading academic and professional journals in marketing, economics and statistics. Three of these articles have won Best Paper awards, in Marketing Science (1995, 2001, 2002) and Journal of Marketing Research (1999), and three others were award finalists. The second edition of his book with Leonard Parsons and Randall Schultz, entitled Market Response Models was published by Kluwer Academic Publishers in 2001 and translated in Chinese by Shanghai People’s Publishing House in 2003. Professor Hanssens won distinguished teaching awards in the UCLA MBA and Executive MBA programs, and is a frequent contributor to the school's executive education offerings. In 2003 he was awarded the Anderson school’s Neidorf ‘decade’ teaching award.
Professor Hanssens' consulting experience covers strategic marketing problems such as allocating marketing resources, assessing long-term marketing effectiveness and growing customer equity. His approach emphasizes marketing-mix modeling on sophisticated customer and marketing databases. His has conducted assignments for Agilent Technologies, British Telecom, Hewlett Packard, Home Savings of America, Hughes, Johnson & Johnson, Mattel Toys, Microsoft, Pacific Telesis and Wells Fargo, among others. Professor Hanssens is an Academic Trustee of the Marketing Science Institute and serves on the advisory boards of several high-technology firms.
Professor Hanssens has published a web site containing selected research papers that he has authored.
dominique.hanssens@anderson.ucla.edu
+1 (310) 825-4497
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