GERARD J. TELLIS

Gerard J. Tellis is the Jerry & Nancy Neely Chair in American Enterprise. He holds a Ph.D. in Business Administration from the University of Michigan (Ann Arbor). His bachelor's degree is in chemistry and his master's is in business administration. Previously he worked as a Sales Development Manager for Johnson & Johnson, where he was responsible for brand management, new product introduction and sales staff planning. He joined USC's Marketing Department in 1989 as an associate professor, and was promoted to professor in Spring 1993. Professor Tellis is an expert in advertising & promotion, pricing and entry into new markets. He has published widely on these topics in many journals including the Journal of Marketing, Journal of Marketing Research, Journal of Advertising Research, Marketing Science and Sloan Management Review. His research on advertising has been noted in the professional and popular press, both nationally and internationally.   He has won several awards for his research and teaching. He was recently awarded the USC Phi Kappa Phi Faculty Award recognizing his book Will and Vision: How Latecomers Grow to Dominate Markets, (co-authored with Peter Golder). This award was given at the 2004 Academic Honors Convocation. This book was rated by Harvard Business Review as one of the best business books of 2001 and was awarded the 2003 Berry-AMA Book Prize for the Best Book in Marketing. Among other awards achieved by Professor Tellis are the 2002 Maynard Award for most significant contribution to Marketing thought in the Journal of Marketing; the Odell Award 1998 for best paper in the Journal of Marketing Research; and the 1998 Bass Award for best paper in Marketing Science.  Education :   The University of Bombay, Bombay (B.Sc.) Xavier Labor Relations Institute, Jamshedpur (PGDBM) University of Michigan (Ann Arbor) (Ph.D.) Specialties: New product growth Market entry Advertising effectiveness Promotion strategies Market pioneering Advertising Selected research from Professor Tellis.

The Marshall School of Business at USC Marketing Department Accounting Building 301D Los Angeles, CA 90089-0443 Office Phone: 213-740-5031 Office Fax: 213-740-7828 Home Office: 626-369-4391 tellis@marshall.usc.edu

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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