MIT Logo

Branding Options: Do/Don’t

DO

Do follow one of the options for branding your department with the MIT logo.

DON’T

Don’t rearrange your department’s identity and the MIT logo in a way that doesn’t adhere to one of the four options.

DO

Do use master branding only for your department or organization’s name.

DON’T

Don’t use master branding for the name of a publication, event, or resource.

DO

Do include the MIT logo “above the fold” or in a sticky footer on your website and on print pieces within the visual field occupied by your department’s name if you are using equal focus branding, organization focus branding, or endorsed branding.

DON’T

Don’t hide the MIT logo only at the bottom of a website or on the back cover of a print piece.

DO

Do use the letters “MIT” with a department name or logo.

DON’T

Don’t combine the MIT logo with a department name to create a new identity.

DO

Do use the letters “MIT” in a font that complements the other text in your department’s name.

DON’T

Don’t modify the MIT logo so that it can be perceived as a variation of the original design, or turn it sideways. The MIT logo and the “MIT” in your name need to be distinct so each identity is clear on its own.

DO

Do use Apex New as the font in the master branding option.

DON’T

Don’t use a font other than Apex New for master branding.

DO

Do link the MIT logo to http://web.mit.edu and your department’s name to your home page, with a rollover change to reinforce the distinction.

DON’T

Don’t link the entire graphic to your home page, since people are accustomed to the MIT logo linking to http://web.mit.edu.