With master branding, the MIT brand is the brand of your organization. The success of your organization immediately accrues to both your organization and to MIT, and the power of the MIT brand is leveraged to advance your organization. There are no other graphic identifiers, and your name is presented in straightforward typography, separated from the MIT logo with a vertical rule and a defined amount of space.
Because the MIT logo has gained such recognition over the last decade, you can configure this branding relationship with or without writing “MIT” or “Massachusetts Institute of Technology.” (“Massachusetts Institute of Technology” must be spelled out somewhere in your design, however.)
Creating a logo
- With this option, the only type family that may be used is Apex New.
- If you choose this branding option, Communication Production Services will create your logo at no charge and provide you with the appropriate files for print, web, and social media. Contact us to get started. Please note: This logo must be created by CPS to ensure that it's built correctly; please do not attempt it on your own.
- Master branding may only be used for your department or organization’s name; it cannot be used for a publication, event, service, or resource.
On the web
- With this branding option on your website, the MIT logo must link to the MIT home page, http://web.mit.edu, and your organization’s name must link to your home page. A separate rollover style on each element reinforces the distinction.
- If you have a long name, you must have an alternate shorter version to display on mobile devices.
- If your logo is one of several logos on another site (such as in a sponsor list for an event), the entire logo should link to your department’s home page.
- The permitted colors for the MIT logo in master branding are black with a red stem of the “i”. On a black or dark background, the logo should be light gray and white, with a rollover to all white.
- In the square option, any color may be used for a solid background, with the logo reversing to white.
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