MIT allows the following four options for branding your department or group in conjunction with the MIT brand. The options allow you to position your organization at different “distances” from the MIT brand. They range from having the MIT brand lead the way, to your organization being at the forefront—with MIT in a supporting role. You may use whichever option best meets your needs.
Because the strongest brand on campus is the MIT brand itself, MIT requires that any new identity projects adhere to one of these options and that existing identities be modified to map to one of the four options. Because of the range of options, only a small adjustment may be needed in many cases.
Contact Communication Production Services if you’d like advice on which option would be the best fit for your goals, or if you have any questions about how to make your existing identity fit with one of these options.
With master branding, the MIT brand is the brand of your organization—and all that the MIT brand stands for immediately connects to your organization. To keep the connection to MIT recognizable and strong, there is one approved type family and a limited color palette with this option. We can create your logo for you at no charge and provide you with the appropriate files for print, web, and social media.
With equal focus branding, your organization and MIT are presented in parallel—equally valuable—and the MIT logo and your department’s identity are visually balanced. We can properly position the MIT logo relative to your logo at no charge and provide you with the appropriate files for print, web, and social media.
Organization focus branding is appropriate when you want the brand of your department or group to take precedence. The MIT logo and/or the full Institute name need to appear within the same visual field as your department’s identity, but your identity leads. Often, “MIT” will be part of the organization name. Again, we can help your group configure this branding relationship.
Endorsed branding provides the most independence for your organization and is most appropriate when some purposeful distance from the MIT brand is desired. This option is most relevant for centers and institutes that need visibility beyond the campus, and for organizations where some degree of independence would be beneficial for fundraising. This relationship is expressed verbally by using “at MIT” or by including the full Institute name in a secondary position relative to your organization’s mark.