In this strategy, your organizational brand has priority, and the MIT brand has a supporting yet significant role. Operationally, this option requires the MIT logo and/or the MIT name within the same field of vision as your organization’s identity—but not paired, as in the equal focus approach. While your organization’s brand is still dominant, the attributes and value of MIT become more a part of your organization’s brand meaning.
Civil & Environmental Engineering website
Leaders for Global Operations folder
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