MIT Logo

Organization focus branding

In this strategy, your organizational brand has priority, and the MIT brand has a supporting yet significant role. This option requires the MIT logo to be within the same field of vision as your organization’s identity—but not paired, as in the equal focus approach. While your organization’s brand is still dominant, the attributes and value of MIT become more a part of your organization’s brand meaning.

Creating a logo

  • If you are creating a new logo for your organization with this branding option and your logo will include “MIT,” the Institute requires you to have the design approved by Communications Initiatives. Contact us to review your proposed design.


Leaders for Global Operations folder

Leaders for Global Operations folder

Communications Initiatives can help you determine if organization focus branding is right for you.

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