MIT Logo

Colors

Color is an important element of MIT’s graphic identity. When you use MIT’s official colors in your communications, you reinforce your connection to the Institute.

The MIT logo was designed to be used in two colors to emphasize the three distinct letters. The primary color combinations are black and red, red and gray, and black and gray, but the MIT logo may also be used in custom colors to coordinate with your department’s communications. Visit our Do/Don’t page for color tips on using the MIT logo.

The MIT seal may be used in red, black, or white (for use on a red or black background).

Specifications for MIT colors

MIT’s official colors are PMS 201 C and PMS 423 C and black.
PMS 420 C may also be used when a light gray is needed to contrast with PMS 423 C.

PMS color chips

When rendering the MIT colors in CMYK (process color), use the following:

CMYK color chips

PMS 201 C: 24; 100; 78; 17
PMS 423 C: 48; 39; 29; 4
PMS 420 C: 24; 20; 20; 0

The following tints of black may be substituted for the gray colors:

black tints

When rendering the MIT colors in html documents, use the following:

RGB color chips Hex color chips

PMS 201: RGB: 163; 31; 52; Hex: #A31F34
PMS 424: RGB: 138; 139; 140; Hex: #8A8B8C
PMS 420: RGB: 194; 192; 191; Hex: #C2C0BF

MIT logo colors

The five official color options for the MIT logo are:

Black and red
Red and gray
Black and gray
Gray and light gray
Light gray and white

  • Black with a red “i”. On websites, the hover state should be the red and gray version.
  • Red with a gray “i”. On websites, the hover state should be the black and red version.
  • Black with a gray “i”. On websites, the hover state should be the red and gray version.
  • Gray with a light gray “i”. On websites, the hover state should be the red and gray version.
  • Light gray with a white “i”. On websites, the hover state should be all white.

For web developers, all five color options are provided as a single tiled .gif set, also known as a sprite, which allows any of the versions to be changed easily using CSS positioning. Visit the Downloads page to acquire the sprite.

  • The MIT logo may also be used in custom colors to coordinate with your department’s communications. Visit our Do/Don’t page for color tips on using the MIT logo.

MIT seal colors

The MIT seal may be expressed in red, black, or reversed out to white on dark backgrounds.