Color is an important element of MIT’s graphic identity. When you use MIT’s official colors in your communications, you reinforce your connection to the Institute.
The MIT logo was designed to be used in two colors to emphasize the three distinct letters. The primary color combinations are black and red, red and gray, and black and gray, but the MIT logo may also be used in custom colors to coordinate with your department’s communications. Visit our Do/Don’t page for color tips on using the MIT logo.
The MIT seal may be used in red, black, or white (for use on a red or black background).
MIT’s official colors are PMS 201 C and PMS 423 C and black.
PMS 420 C may also be used when a light gray is needed to contrast with PMS 423 C.
When rendering the MIT colors in CMYK (process color), use the following:
PMS 201 C: 24; 100; 78; 17
PMS 423 C: 48; 39; 39; 4
PMS 420 C: 24; 20; 20; 0
The following tints of black may be substituted for the gray colors:
When rendering the MIT colors in html documents, use the following:
PMS 201: RGB: 163; 31; 52; Hex: #A31F34
PMS 424: RGB: 138; 139; 140; Hex: #8A8B8C
PMS 420: RGB: 194; 192; 191; Hex: #C2C0BF
There are five official color options for the MIT logo; hover over each to see the rollover state:
For web developers, all five color options (plus the all-white rollover option) are available as a single tiled .png set, also known as a sprite, which allows any of the versions to be changed easily using CSS positioning. Contact Communications Initiatives to acquire the sprite.
The MIT seal may be expressed in red, black, or reversed out to white on dark backgrounds.