When you use MIT red and gray in a publication or website, you underscore your connection to the university. School colors project the Institute graphic identity just as the official logo, seal, or mascot does. The MIT I.D. Team worked with shades of red and gray until they found tones that were attractive, versatile, and effective in a wide variety of media.
 

Technically speaking
What's good about red and gray?

• Excellent for two-color printing jobs (gray is derived from a screen of black)
• Both MIT red and gray produce legible type
• Black makes the best halftones
• Red and black together make excellent duotones

You, your designer, and your printer will find these formulas helpful. They provide the technical specifications for MIT red and gray.

Print
MIT red = Pantone 201
MIT gray = Pantone 424

or

MIT red = Pantone 201
MIT gray = black (at 50% value)

or

Process colors (CMYK)
MIT red = 0% cyan, 100% magenta, 65% yellow,
34% black (K)
MIT gray = 50% black (K)

Web-safe
Web-safe MIT red = hex # 993333
(RGB equivalent = R 153, G 51, B 51)
Web-safe MIT gray = hex # 666666
(RGB equivalent = R 102, G 102, B 102)

More info

• Explore the history of MIT's school colors
• Integrate the MIT logo into your print or web color scheme
• Visit the Pantone website
• Consult MIT's Web Communications Services' guidelines on web-safe colors