MIT Logo

Do/Don’t

Usage | Color | Placement | Co-branding with the MIT logo

Usage

Example A

DO

Do keep the original proportions.

DON’T

Don’t stretch or condense.

Example B

DO

Do use the original logo files.

DON’T

Don’t redraw the logo or create your own variation.

Example C

DO

Do use the right format for your project to ensure proper resolution.

DON’T

Don’t use a web download for a print publication or vice versa.

Example D

DO

Do use the logo on its own or with “Massachusetts Institute of Technology.”

DON’T

Don’t enclose the logo within another graphic or add a graphic to the logo because it creates a new mark.

Example E

DO

Do use the letters “MIT” as text.

DON’T

Don’t use the logo as text.

Example F

DO

Do spell out “Massachusetts Institute of Technology,” either as part of the MIT logo or elsewhere on your website or print piece.

DON’T

Don’t omit the full spelling, either with the MIT logo or elsewhere on your publication. The logo reinforces MIT’s name and shouldn’t replace it, since some people may not know what “MIT” means.

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Color

Example G

DO

Do consider using the official MIT color palette.

DON’T

Don’t use a black/white or red/white logo, as the color difference creates legibility issues.

Example H

DO

Do use two colors.

DON’T

Don’t use three or more colors.

Example I

DO

Do choose a second color that keeps the stem of the “I” visually secondary to the rest of the logo.

DON’T

Don’t choose a second color that makes the stem of the “I” the most prominent part of the logo or makes it disappear into the background.

Example J

DO

Do use a one-color version only when using two colors is not possible.

DON’T

Don’t outline the stem of the “I” or outline the entire logo as a one-color version.

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Placement

Example K

DO

Do include the MIT logo at the top of all web pages and on print pieces within the visual field occupied by your department’s name.

DON’T

Don’t hide the MIT logo only at the bottom of a website or on the back cover of a print piece.

Example L

DO

Do give the logo the required clear space.

DON’T

Don’t place the logo too close to other graphics/text or the search bar

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Co-branding with the MIT logo

Example M

DO

Do follow one of the options for branding your department with the MIT logo.

DON’T

Don’t rearrange your department’s identity and the MIT logo in a way that doesn’t adhere to one of the three options.

Example N

DO

Do use master branding only for your department or organization’s name.

DON’T

Don’t use master branding for the name of a publication, event, resource, or student group.

Example O

DO

Do remember that Communications Initiatives must create master branding files for you.

DON’T

Don’t create your own version of master branding.

Example P

DO

Do use a distinct font or graphic for your custom logo.

DON’T

Don’t use the MIT logo as font system. Letters may not be created using the logo’s design components.

Example Q

DO

Do use a distinct font or graphic for your custom logo.

DON’T

Don’t repurpose the MIT logo by editing, deconstructing, or otherwise modifying its components to create a different logo.

Example R

DO

Do use the letters “MIT” in a font that complements the other text in your department’s name.

DON’T

Don’t modify the MIT logo so that it can be perceived as a variation of the original design. The MIT logo and the “MIT” in your name need to be distinct so each identity is clear on its own.

Example S

DO

Do use the letters “MIT” with a department name or logo.

DON’T

Don’t combine the MIT logo with a department name to create a new identity.

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