Choosing a font
When choosing a font, consider one that fits the personality of your page, the messages you are writing about, and the tone you are using to communicate those messages. A well-crafted page is the result of a successful choreography of writing, design, images, and typography.
MIT does not have one official font because no one font could express all the diverse messages being communicated at the Institute. The text of an IAP Charm School flyer, for example, would have a very different character from a News Office communiqué, and the fonts used in the two documents would reflect that difference.
It's also true that few fonts work well in all situations. A font that works effectively on the web might look clumsy and unrefined in print. Other fonts work well in larger sizes, but lose their character at 8 or 10 points. The resources below will help you choose a font and give you insight into the art and science of typography.
- Consult the Web Style Guide on choosing type styles
- Enter a portal to information about type and typography
- Go to the forum where typophiles share information (requires Flash plugin)
- Find the name of a font that you can't identify (requires flash plugin)
- Meet type designers and learn about fonts and where you can buy them
- Learn about Open Type
"Typography exists to honor content."
Robert Bringhurst, The Elements of Typographic Style