MIT Logo


When choosing a font for your communications, consider one that fits the personality of your design, the messages you are writing about, and the tone you are using to communicate those messages. A well-crafted page is the result of a successful choreography of writing, design, images, and typography.

MIT does not have one official font because no one font could express all the diverse messages being communicated at the Institute.

Master branding

  • If you are using MIT’s master branding, the only type family that may be used for your logo is Apex New. Note that this font may only be used in master-branded logos and not for body copy on web or print publications.
  • If you choose this branding option, Communications Initiatives will create your logo at no charge and provide you with the appropriate files for print, web, and social media. Contact us to get started.

Contact Communications Initiatives for advice on fonts.