MIT Logo

Logo: Do/Don’t

Follow these standards to ensure proper use of the MIT logo.

DO

Do keep the original proportions.

DON’T

Don’t stretch or condense.

DO

Do use the original electronic files.

DON’T

Don’t redraw the logo or create your own variation.

DO

Do use the logo on its own or with the Institute name.

DON’T

Don’t enclosed the logo inside another graphic because it creates a new logo.

DO

Do use two colors.

DON’T

Don’t use three or more colors.

DO

Do use a one-color version only when using two colors is not possible.

DON’T

Don’t create an outline on the stem of the "I" or outline the entire logo as a one-color version.

DO

Do choose a second color that keeps the stem of the “I” visually secondary to the rest of the logo.

DON’T

Don’t choose a second color that makes the stem of the “I” the most prominent part of the logo or makes it disappear into the background.

DO

Do choose a tint (try 50%) for the stem of the “I” that allows for distinct separation from the rest of the logo.

DON’T

Don’t choose a tint for the stem of the “I” that does not distinguish it from the rest of the logo.

DO

Do use the right format for your project.

DON’T

Don’t use a web download for a print publication or vice versa.

DO

Do use the letters “MIT” as text.

DON’T

Don’t use the logo as text.

DO

Do use the provided logo files.

DON’T

Don’t shrink the logo below the smallest provided size.

DO

Do give the logo enough space from the edge of the page.

DON’T

Don’t crop or align the logo with the edge of the page.

DO

Do include the MIT logo “above the fold” on all web pages so it’s always visible without scrolling.

DON’T

Don’t bury the MIT logo so it’s only in the footer.

DO

Do give distance from the browser on your web page.

DON’T

Don’t position the logo in the corner of your page so that it butts against the browser.

DO

Do use the MIT logo in any layout that shows clear separation between it and other graphics.

DON’T

Don’t use the MIT logo in a way that groups it too closely with other graphical elements, unless you’re using master branding or equal focus branding.

DO

Do spell out “Massachusetts Institute of Technology,” either as part of the MIT logo or elsewhere on your website or print piece.

DON’T

Don’t omit the full spelling, either with the MIT logo or elsewhere on your publication. The logo reinforces MIT’s name and shouldn’t replace it, since some people may not know what “MIT” means.