MIT Logo

Logo: Do/Don’t

Usage

Example A

DO

Do keep the original proportions.

DON’T

Don’t stretch or condense.

Example B

DO

Do use the original logo files.

DON’T

Don’t redraw the logo or create your own variation.

Example C

DO

Do use the right format for your project.

DON’T

Don’t use a web download for a print publication or vice versa.

Example D

DO

Do use the provided logo files at their actual size.

DON’T

Don’t shrink the logo below the smallest provided size.

Example E

DO

Do use the logo on its own or with “Massachusetts Institute of Technology.”

DON’T

Don’t place the logo with another graphic because it creates a new logo.

Example F

DO

Do use the letters “MIT” as text.

DON’T

Don’t use the logo as text.

Example G

DO

Do spell out “Massachusetts Institute of Technology,” either as part of the MIT logo or elsewhere on your website or print piece.

DON’T

Don’t omit the full spelling, either with the MIT logo or elsewhere on your publication. The logo reinforces MIT’s name and shouldn’t replace it, since some people may not know what “MIT” means.

Color

Example H

DO

Do use two colors.

DON’T

Don’t use three or more colors.

Example I

DO

Do choose a second color that keeps the stem of the “I” visually secondary to the rest of the logo.

DON’T

Don’t choose a second color that makes the stem of the “I” the most prominent part of the logo or makes it disappear into the background.

Example J

DO

Do choose a tint (try 50%) for the stem of the “I” when using two shades of the same color.

DON’T

Don’t choose a tint for the stem of the “I” that does not distinguish it from the rest of the logo.

Example K

DO

Do use a one-color version only when using two colors is not possible.

DON’T

Don’t create an outline on the stem of the “I” or outline the entire logo as a one-color version.

Placement

Example L

DO

Do include the MIT logo “above the fold” on all web pages and in the same visual field as your department’s identity in print.

DON’T

Don’t bury the MIT logo so it’s only in the footer or only on the back cover of a print piece.

Example M

DO

Do give the logo at least 4 stroke widths on either side and at least 2 strokes above or below the edge of the page or other graphics.

DON’T

Don’t crop or align the logo with the edge of the page.

Example N

DON’T

Don’t place your search bar too close to the MIT logo, which could imply that your search is for all of MIT and not just your site.