MIT Logo

Logo: Placement

Balance is an essential feature of good design. Graphics, imagery, and text must all be balanced so that each element is able to speak clearly. If you give the logo a distinct presence in the design, it will have greater impact and won’t distract from other messages you wish to communicate.

Clear area around the MIT logo: When using the MIT logo on its own or with “Massachusetts Institute of Technology,” leave at least 4 stroke widths on either side and at least 2 stroke widths above or below so that it does not appear connected to other text or graphics. In some cases, you may need to add more space for visual balance.

For spacing between the MIT logo and a search bar: There must be at least an additional 4 stroke widths on either side and at least 2 additional stroke widths above and below. This will help clarify that the search is for your site and not for all of MIT.

If you are using master branding or equal focus branding, be sure to follow those specific guidelines for use with the MIT logo.

Visit our Do/Don’t page for guidance on proper placement of the MIT logo.

Contact Communications Initiatives for guidance with proper logo placement.