The MIT brand is the best-known and strongest of the many identities across the MIT community. And the MIT logo—the short-hand representation of that brand—is the most recognized graphic identifier. By using the MIT logo in your department’s or organization’s identities and communications, you send a message: you connect with the power and promise of the Institute. Use of the MIT logo instantly tells the world that you are part of the MIT community—and you share in the positive reputation that’s been built over many decades.
As the primary graphic symbol for the Institute, the MIT logo must appear on all communications, including websites, print publications, stationery, and signage. You can connect your organization to MIT in many ways, with a range of approaches to match your goals. Visit the branding options section for guidance.
While our logo has gained much currency since it was adopted in 2003, some people may not instantly connect our mark to our name—and some may not know what “MIT” means. Therefore, the words “Massachusetts Institute of Technology” should appear on any surface that bears the logo, either with the logo itself or elsewhere.
Although it might be legible at a smaller size, the logo will lose definition and impact if it’s reproduced any smaller than .25" or 6 mm in print. There are also specified sizes for digital use. Use only the sizes provided on our logo downloads page. Contact Communication Production Services if you need a different size for web use. Note that the .eps versions for print can be resized to any dimension, but they shouldn’t be used any smaller than the small size.