The MIT logo distills into one symbol everything the Institute wants to communicate about itself. Because it appears on virtually every business card, envelope, and website generated at MIT, the logo speaks to a greater number of people worldwide than any other form of communication.
When you use the MIT logo, it also sends a message about you and your department or organization. The logo instantly invokes the power of the Institute legacy and tells the world that you are a part of that culture.
For maximum effectiveness, the logo should be thoughtfully integrated into publications and websites. Graphic designers and desktop publishers who incorporate the logo in their design from the very start of the process invariably find they have a stronger final design.
The MIT I.D. Team has developed this kit of essential tools to help you integrate the logo successfully into your publication or website.
