Logo Do / don't
Making the logo work for you
Including the MIT logo in your publications reinforces your connection to the Institute. The guidelines below will help you use the logo effectively. Be sure to give the logo its own space and avoid grouping it too closely with other graphical elements.
Do
Do keep the original proportions.
Don't
Don't stretch or condense.
Do
Do use the original electronic files.
Don't
Don't redraw the logo. It will be difficult to match the official specifications.
Don't
Don't use one, three, or more colors.
Do
Do choose a second color that keeps the stem of the "I" visually secondary to the rest of the logo.
Don't
Don't choose a second color that makes the stem of the "I" the most prominent part of the logo or disappear into the background.
Do
Do choose a tint (try 50%) for the stem of the "I" that allows for distinct separation from the rest of the logo.
Don't
Don't choose a tint for the stem of the "I" that does not distinguish it from the rest of the logo.
Do
Do use the right format for your project.
Don't
Don't use a web download for a print publication or vice versa. Use the special EPS file provided for print publications.
Do
Do use the logo as a visual.
Don't
Don't use the logo in place of text.
Do
Do make the logo legible.
Don't
Don't shrink it below .25" or 6 mm.
Do
Do give the logo enough space from the edge of the page.
Don't
Don't crop or align the logo with the edge of the page.
Do
Do give distance from the browser on your web page.
Don't
Don't position the logo in the corner of your page so that it butts against the browser.
Do
Do use the MIT logo in any layout that shows clear separation between the logo and other graphics.
Don't
Don't use the MIT logo in a way that groups it too closely with other graphical elements.
Do create!
The MIT I.D. Team invented this site so that you can channel time and brainpower into your own creative realms.
