Integrating the logo into your design
The MIT logo is a powerful symbol. So powerful, it's necessary to use care in placing it on the page. You'll want to position it for maximum impact, but you'll also want to place it so that it does not overshadow the individual graphic identity of your department or organization. The MIT I.D. Team has developed these pointers to help you get the most out of the logo.
Six essential ideas to make it all work.
Pair the logo with the full name.
Logos should reinforce the name of an institution, not replace it. Whenever possible, the words Massachusetts Institute of Technology should appear on any page that bears the logo. Capitalizing the letters "M-I-T" will strengthen the relationship between logo and name.
Involve the logo from the beginning.
Think of the MIT logo as part of your overall composition. If you take the logo's role into consideration from the start, its presence in your design will be more effective. In fact, your entire design will appear more cohesive. When the logo is tacked on at the end of the process, it usually looks like an afterthought.
Give each logo its own space.
Your department or organization has its own distinct identity within MIT. The Institute graphic identity should support that individual identity, not compete with it. When you use both your individual logo and the Institute logo in one design, take care to give each its own space.
Treat the logo as a logo.
Think of the MIT logo as a symbol rather than as type. It's a graphic element, not text, and should not be used in place of the letters "M-I-T."
Make the logo visible.
Although it might still be legible at a smaller size, the logo will lose definition and impact if it's reproduced any smaller than .25" or 6 mm.
Use the tools provided.
The team's goals in providing these packaged identity products are to save you time, money, and frustration. Here you will find the tools to download and work with the logo, order stationery, and even download logo templates for stationery, business cards, and PowerPoint presentations. Let us know if there's a way we can make the process even easier.