MIT Logo

Merchandise: Do/Don’t

Follow these guidelines to ensure proper use of the MIT logo.

Example A

DO

Do choose a second color that keeps the stem of the “I” visually secondary to the rest of the logo.

DON’T

Don’t choose a second color that makes the stem of the “I” the most prominent part of the logo or disappear into the background.

Example B

DO

Do use the official logo or the seal individually.

DON’T

Don’t use the official logo and the seal together or print type over the logo or seal.

Example C

DO

Do use the Collegiate Style/Athletic Block font and the seal. The letters should be placed above the seal and 30% to 40% larger than the seal.

DON’T

Don’t make the seal larger than or equal in size to the letters.

Example D

DO

Do use the logo or seal between the minimum and maximum sizes, based on a size medium garment.

DON’T

Don’t print the MIT logo or the seal larger or smaller than the recommended sizes.

Example E

DO

Do use one color for the seal.

DON’T

Don’t use multiple colors for the seal.

Example F

DO

Do use one or three lines to spell out the name.

DON’T

Don’t use a script font or curve the name.

Example G

DO

Do use the MIT logo and the Collegiate Style/Athletic Block font in their original form.

DON’T

Don’t distort or apply a stroke to the MIT logo. Don’t scale the size of the letters within the acronym.

Example H

DO

Do use the Collegiate Style/Athletic Block font for the MIT acronym.

DON’T

Don’t use any fonts for the MIT acronym other than Collegiate Style/Athletic Block.

Example I

DO

Do place the ® or the ™ mark to the top or bottom right of the logo. The size of the ® or the ™ should be no larger than 3% of the logo.

DON’T

Don’t place the ® or the ™ mark in the center or to the left side of the logo. Don’t scale the ® or the ™ larger than 3% of the logo.

Example J

DO

Do give space to each logo when co-branding with the logo of a clothing manufacturing company.

DON’T

Don’t place multiple logos in one area.

Example K

DO

Do rotate the acronym as a unit.

DON’T

Don’t stack the letters of the acronym on top of one another.

Example L

DO

Do use a normal type treatment for 1861.

DON’T

Don’t stylize “1861” or “’61.”

Example M

DO

Do use the slogan entirely in one of the recommended kids' fonts for kids' apparel only.

DON’T

Don’t use “MIT” alone in one of the recommended kids’ fonts on kids’ apparel. Use the Collegiate Style font or the MIT logo.

Example N

DO

Do maintain at least 1" between any of these elements: seal, logo, acronym, Institute name, 1861, and any other graphic.

DON’T

Don’t allow less than 1" between any of these elements: seal, logo, acronym, Institute name, 1861, and any other graphic.