MIT Logo

Merchandise: Kids’ apparel

Proper usage

  • Kids’ apparel may use the following fonts in addition to Collegiate Style: Curlz, Drawzing, Kids Pro, Sorbet, Suzie Q, and Toy Box Blocks. Other fonts in this spirit may be submitted for consideration.

kids' fonts

  • A slogan such as “Future MIT alum” can be entirely in one of these fonts, but “MIT” used alone would need to be in Collegiate Style, or use the MIT logo. (see Example M)
  • Animals that could be perceived as a mascot (e.g., beavers, bears, tigers, etc.) may not be used. A butterfly is an example that would be permitted.
  • Copyrighted cartoon characters may not be paired with an MIT mark.