MIT Logo

Merchandise: License guidelines

Mark #1 (text)

Massachusetts Institute of Technology

Use ® for the following goods:
Clocks, watches, tiepins, and rings (Class 14); stationery, namely writing paper and envelopes, and for pens, paperweights, and decals (Class 16); drinking cups (Class 21); clothing, namely sweatpants, sweatshirts, T-shirts, jackets, and shorts (Class 25).

Use ™ for all other goods.

Note: For all registered trademarks of the Institute, the ® symbol must be placed in either the lower-right or upper-right corner of the registered mark. For all unregistered trademarks of the Institute, the ™ symbol must be placed in either the lower-right corner or the upper-right corner of the mark.

Mark #2 (text)

MIT (Do not use the acronym with periods.)

Use ® for the following goods:
Rings (Class 14); pens, pencils, notebooks, and decals (Class 16); coffee cups, coffee mugs, and glassware (Class 21); clothing, namely sweaters, sweatpants, sweatshirts, jackets, T-shirts, neckties, shorts, and shirts (Class 25).

Mark #3

The primary color combination of the MIT logo is PMS 201 red and PMS 423 gray. Other color combinations and positioning of the logo and spell-out are also permitted. See the logo options; contact mitmerch@mit.edu to request the logo files.

Use ® for the following goods:
Paper goods and printed matter, such as notebooks, appointment books, calendars, pens, pencils, stationery, binders, and decals (Class 16); clothing, namely T-shirts, sweatshirts, shorts, and caps (Class 25); educational services, namely providing courses for instruction at the college, graduate, and PhD levels (Class 41).

Use ™ for all other goods.

Please note: The MIT logo is the Institute’s primary mark and must be given precedence over the use of the MIT seal.

Mark #4 (design)

Use ® for the following goods:
Clocks, watches and, tiepins (Class 14); writing paper, paperweights, and decals (Class 16); drinking cups (Class 21); clothing, namely sweatpants, sweatshirts, and T-shirts (Class 25).

Use ™ for all other goods.

Please note: The MIT logo is the Institute’s primary mark and must be given precedence over the use of the MIT seal.

Mark #5 (design using only white and black or white and PMS 201)

The MIT Sloan School of Management has its own guidelines for branding.

Use ® for the following goods:
Glassware, drinking cups, and mugs (Class 21); clothing, namely T-shirts, sweatshirts, shorts, and caps (Class 25).

Use ™ for all other goods.

Mark #6 (text)

MIT Sloan

Use ® for the following goods:
Computer accessories, namely computer mouse pads (Class 09); notebooks, appointment books, calendars, pens, pencils, stationery, binders, and decals (Class 16); clothing, namely T-shirts, sweatshirts, shorts, and caps (Class 25).

Use ™ for all other goods.

Mark #7 (text)

NERD PRIDE

Use ® for the following goods:
Clothing and children’s clothing such as sweatshirts, sweatpants, T-shirts, jackets, and shorts (Class 25); ornamental novelty buttons (Class 20).

The only acceptable fonts are Univers, Collegiate Style/Athletic Block, Helvetica, or Arial.

Use ™ for all other goods.

Mark #8 (any MIT Dome graphic)

Use ™ for any rendition of the MIT Dome.

Marks no longer in use

These marks should no longer be used and should be removed from ongoing designs:

  • The letter “T”
  • M.I.T. (note periods)
  • MIT Engineers (text)
  • Engineers (text)

Any use of “Engineers” is to be limited to athletic gear and must correspond to Department of Athletics, Physical Education & Recreation (DAPER) guidelines.