The MIT logo is the Institute’'s primary mark and must be considered first when creating new merchandise.
When using the “MIT” acronym, the only acceptable font licensees may use is Collegiate Style/Athletic Block. MIT departments and student groups may use other fonts, but designs must still be reviewed and approved by the MIT Merchandise Team.
The MIT acronym cannot be used with periods between the letters.
When using both the seal and the Collegiate Style/Athletic Block letters on one product, be sure to place the seal under the acronym and scale the seal 30% to 40% smaller than the letters. (see Example C)
When spelling the acronym vertically, the letters should be rotated as a unit and should not be stacked on top of one another. (see Example K)