Merchandise License
Mark #1 (text)
MASSACHUSETTS INSTITUTE OF TECHNOLOGY
Use ® for the following goods:
Clocks, watches, tie pins and rings (Class 14); stationery, namely writing paper and envelopes, and for pens, paperweights and decals (Class 16); drinking cups (Class 21); clothing, namely sweatpants, sweatshirts, t-shirts, jackets and shorts (Class 25).
Use ™ for all other goods.
Note: For all registered trademarks of the Institute, the ® symbol must be placed in either the lower right or upper right corner of the registered mark. For all unregistered trademarks of the Institute, the ™ symbol must be placed in either the lower right corner or the upper right corner of the mark.
Mark #2 (text)
MIT (Do not use the acronym with periods.)
Use ® for the following goods:
Rings (Class 14); pens, pencils, notebooks and decals (Class 16); coffee cups, coffee mugs and glassware (Class 21); clothing, namely sweaters, sweatpants, sweatshirts, jackets, t-shirts, neckties, shorts and shirts (Class 25).
Mark #3
The primary color combination of the MIT logo is PMS 201 red and PMS 424 gray. Other color combinations and positioning of the logo and spell-out are also permitted. Download corresponding EPS files.
Use ® for the following goods:
Paper goods and printed matter, such as notebooks, appointment books, calendars, pens, pencils, stationery, binders and decals (Class 16); clothing, namely t-shirts, sweatshirts, shorts and caps (Class 25); educational services, namely providing courses for instruction at the college, graduate and Ph.D. level (Class 41).
Use ™ for all other goods.
Please note: The MIT logo is the Institute's primary mark and must be given precedence over the use of the MIT seal.
Mark #4 (design)
Use ® for the following goods:
Clocks, watches and tie pins (Class 14); writing paper, paperweights and decals (Class 16); drinking cups (Class 21); clothing, namely sweatpants, sweatshirts and t-shirts (Class 25).
Use ™ for all other goods.
Please note: The MIT logo is the Institute's primary mark and must be given precedence over the use of the MIT seal.
Mark #5 (design using only white and black or white and PMS 201)
The MIT Sloan School of Management has its own guidelines for branding.
Use ® for the following goods:
Glassware, drinking cups and mugs (Class 21); clothing, namely t-shirts, sweatshirts, shorts and caps (Class 25).
Use ™ for all other goods.
Mark #6 (text)
MIT Sloan
Use ® for the following goods:
Computer accessories, namely computer mouse pads (Class 09); notebooks, appointment books, calendars, pens, pencils, stationary, binders and decals (Class 16); clothing, namely t-shirts, sweatshirts, shorts and caps (Class 25).
Use ™ for all other goods.
Mark #7 (design)
The School of Engineering logo is available in two design orientations. The graphic and text elements must be paired together. For usage questions or to obtain a file of the logo, please contact engineering@mit.edu.
Use ™ for all products.
Please be aware that applications have been filed in the following classes and that at such time as the mark is officially registered, you will be required to use ®:
Decals, stickers, notebooks, folders, pencils and pens (Class 16); cups, mugs, glassware, and commemorative plates (Class 21); clothing, namely headwear, footwear, rainwear, shirts, pants, jerseys, sweaters, jackets, caps, t-shirts, sweatshirts, sweatpants and ties (Class 25).
Mark #8 (text)
NERD PRIDE
Use ® for the following goods:
Clothing and children's clothing such as sweatshirts, sweatpants, t-shirts, jackets and shorts (Class 25); ornamental novelty buttons (Class 20).
The only acceptable fonts are Univers, Collegiate Style/Athletics Block, Helvetica or Arial.
Use ™ for all other goods.
Mark #9 (any MIT Dome graphic)
Use ™ for any rendition of the MIT Dome.
Marks no longer in use
These marks should no longer be used and should be removed from ongoing designs:
- The letter "T"
- M.I.T. (note periods)
- MIT Engineers (text)
- Engineers (text)
Any use of "Engineers" is to be limited to athletic gear and must correspond to Department of Athletics, Physical Education and Recreation (DAPER) guidelines.
