Merchandise MIT Logo
- The MIT logo is the Institute's primary mark and must be considered first when creating new merchandise.
- "Massachusetts Institute of Technology" is part of the MIT logo system.
- The full name must be on the same line or in three lines: "Massachusetts" on the first line, "Institute of " on the second line and "Technology" on the third line. The logo and full name must be proportional in size to one another. Use these logo files. (see Example F)
- In cases where space for "Massachusetts Institute of Technology" is limited, you may display the name on the same line or in two lines: "Massachusetts Institute" on the first line and "of Technology" on the second line. Only in cases where including the spell-out would be difficult due to the production method or location of the graphic, you may omit this.
- Do not place "Massachusetts Institute of Technology" on top of or behind any graphic elements. (see Example B)
- When spelling out "Massachusetts Institute of Technology," we recommend using these logo files. You may also use basic modern fonts such as Univers, Helvetica or Arial. The only acceptable serif fonts are Times Roman or Collegiate Style/Athletic Block. Do not use highly stylized, script or italicized fonts.
- The logo may be shown with a vintage effect.
- Do not use an outline treatment on the logo.
- Do not pair the logo with the MIT seal. (see Example B)
- Do not allow a zipper or buttons to interfere with the MIT logo or Massachusetts Institute of Technology.
- Any design that resembles or that could be construed as an official or unofficial mark of the Institute will not be allowed.
PMS 201 red
(equivalents: RGB 177-0-33; CMYK 0-100-63-29)
PMS 424 gray or 50% black
(equivalents: RGB 130-127-119; CMYK 0-0-0-61)
The logo should be produced in two colors with similar weight. The primary colors are PMS 201 and 424 or 50% of black, though other color combinations are also permitted. The MIT logo may be created in one color, though, if the production method (foil stamping, embossing, etc.) would prohibit a two-color design. (see Example A)
Scale and spacing
- When applying the logo to apparel, the size of the logo should be no larger than 10'' wide on zippered sweatshirts and no larger than 8'' wide on all other garments (see Example D)
- Do not distort the properties or the proportion of the logo. (see Example G)
Download high-resolution files of the MIT logo.