Making M-I-T look like MIT
The MIT I.D. Team embarked on its mission to create a new graphic identity that would embody the spirit and mission of the Institute and work easily and effectively in today's media. To meet this goal, the team undertook a series of extensive investigations that proved illuminating, fascinating, and often myth busting.
Find out what the MIT I.D. Team learned as it
- Explored the culture of MIT, its spirit, goals, and impact on the world
- Developed a graphic identity that is a pertinent visual metaphor for MIT
"Everything should be made as simple as possible — but no simpler."