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Making M-I-T look like MIT

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The MIT I.D. Team embarked on its mission to create a new graphic identity that would embody the spirit and mission of the Institute and work easily and effectively in today's media. To meet this goal, the team undertook a series of extensive investigations that proved illuminating, fascinating, and often myth busting.

Find out what the MIT I.D. Team learned as it

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MIT: Massachusetts Institute of Technology
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