Process Culture
Asking questions about image, identity, culture
Through focus groups, discussions, and online surveys, the MIT I.D. Team surveyed hundreds of people over a one-year period from 1999 to 2000.
The MIT I.D. Team talked to
- MIT students
- high school students
- alumni
- faculty and staff
- the Cambridge community
- media professionals
They asked people to talk about
- MIT's identity and culture
- mission
- core values and goals
- students, faculty, and staff
- education
- research
- life and work
- community
- environment
- history and future
- role in Cambridge
- role in the world
- actual strengths and weaknesses
- MIT's image
- visibility and reputation
- ranking among universities
- messages in the press
- perceived strengths and weaknesses
- world's view
- general public's view
- view of other universities and research institutions
- view of the business world
- government's view
- view of the local Cambridge community
- view of MIT students, faculty, and staff
- MIT's communications tools for
- recruitment
- fundraising
- community outreach
- public relations
- including
- letters
- brochures
- newsletters
- websites
- press kits
