Asking questions about image, identity, culture
Through focus groups, discussions, and online surveys, the MIT I.D. Team surveyed hundreds of people over a one-year period from 1999 to 2000.
The MIT I.D. Team talked to
They asked people to talk about
MIT's identity and culture mission core values and goals students, faculty, and staff education research life and work community environment history and future role in Cambridge role in the world actual strengths and weaknesses MIT's image visibility and reputation ranking among universities messages in the press perceived strengths and weaknesses world's view general public's view view of other universities and research institutions view of the business world government's view view of the local Cambridge community view of MIT students, faculty, and staff MIT's communications tools for recruitment fundraising community outreach public relations including letters brochures newsletters websites press kits
MIT's identity and culture
MIT's image
MIT's communications tools for
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