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Process Team

Introducing the MIT I.D. Team

The following individuals collaborated on the development of the new MIT graphic identity:

Core team

  • Tim Blackburn, design manager, Publishing Services Bureau, MIT
  • Monica Lee, director, Publishing Services Bureau, MIT
  • Kelly Powell, project consultant, Project Power
  • Kathleen Thurston-Lighty, writer and marketing strategist, Thurston-Lighty Ltd.
  • Bruce Bernstein, past director, Publishing Services Bureau, MIT

Design team

  • Tim Blackburn, design manager, Publishing Services Bureau, MIT
  • Matthew Carter, principal, Carter & Cone Type
  • Kathleen Forsythe, principal, Forsythe Design
  • Alice Hecht, principal, Hecht Design
  • John Kramer, principal, John Kramer Design
  • Victor Park, designer, Publishing Services Bureau, MIT

Sponsor team

  • John Curry, executive vice president, MIT
  • William Mitchell, dean, School of Architecture and Planning, MIT
  • Kathryn Willmore, vice president and secretary of the corporation, MIT

Advisory team

  • Laura Avakian, vice president for human resources, MIT
  • Michelle Choate, associate director for communication, Sloan School of Management, MIT
  • Mary Haller, director of arts communication, Office of the Arts, MIT
  • Stephen Immerman, director of enterprise services, Office of the Executive Vice President, MIT
  • Marilee Jones, dean of admissions, MIT
  • Steven Lerman, professor, Department of Civil and Environmental Engineering, MIT
  • Suzana Lisanti, team leader, Web Communications Services, MIT
  • Jane Pickering, past director, MIT Museum
  • Diana Strange, secretary of the Alumni Association, MIT

Other contributors

  • Bara Blender, Publishing Services Bureau (PSB), MIT
  • Jean Caloggero, PSB
  • Laura Cilley, PSB
  • Maryann Czerepak, PSB
  • Emer Garland, PSB
  • Tom Pixton, PSB
  • Minerva Tirado, PSB
  • Chris Sherrill, Web Communications Services (WCS), MIT
  • Jonell Gades, WCS
  • Turi McKinley, WCS
  • Jeff Reed, WCS
  • Susan Curran, WCS
  • Susan Jones, usability consultant, Information Systems, MIT
  • Jag Patel, senior information technology consultant, Information Systems, MIT

Click on any photo to enlarge.

Top
Members of the MIT I.D. Team begin their design explorations at Design Charrette #1. Right to left: Tim Blackburn, Alice Hecht, Matthew Carter, Kathleen Forsythe.

Middle
Detail from the logo-covered walls of the design studio during Design Charrette #1.

Bottom
Internationally renowned type designer Matthew Carter analyzes logotypes at Design Charrette #2.

Photos: John Kramer

 

More info

"The design charrettes were excellent. The process of working closely with Boston's top designers was exciting and productive. Whatever one person threw into the mix, someone else took to the next level. We all felt privileged to work with Matthew Carter, who is a gifted collaborator as well as a legendary type designer."

Tim Blackburn

Guide

Origins