The MIT logo may only be used as the profile image on department social media accounts as outlined below. It may not be used by itself, since it could be confused with MIT as a whole.
(MIT’s social media policies can be found here.)
Communication Production Services can create your social media icon at no charge and provide you with the appropriate files. Contact us to get started. Or, if you are creating your own social media icon, be sure to follow these guidelines.
For departments without a logo
- Use the format below if you would like to leverage the MIT logo in your branding strategy on social media.
- The primary colors for the MIT logo are black and red, but there is flexibility to change the stem of the “I” to another color. See the Do/Don’t page for color guidelines on using the MIT logo.
- Any color may be used for a solid background, with everything reversed to white.
- Or, you can use an iconic image that represents your department to all audiences.
For departments with their own logo
- Use your department’s logo as the profile image on social media accounts.
- Use the format below if you would like to leverage the MIT logo in your branding strategy on social media. You may adjust the color on the stem of the “I” or the solid background color to coordinate with your department’s identity.
For cover images on Facebook and Google+, the MIT logo may appear in the corner of your image only if you follow the MIT logo’s usage guidelines.
See more examples of social media profile images in use at MIT.
Communication Production Services can provide guidance on creating a social media profile image and show you design options. Contact us to get started.