Symbols

Logo
Seal
Colors
Mascot

Building on a legacy of MIT symbols

The MIT I.D. Team began its design phase by unearthing the Institute's colorful history of symbols. The team resolved to build the new logotype firmly on the foundation of these icons.

Find out the inside story

More info

Understand the concepts of identity and graphic identity
Explore the process of creating the MIT graphic identity
Examine the benefits of a graphic identity

"I like to think of culture as the symbols that we share to understand each other."

John Adams, composer

Guide

Logo
Seal
Colors
Font
Stationery
Templates
Social Media
Merchandise
Writer's Guide

Origins

Goal
Process
Value
Symbols

Tips

Each symbol in the MIT graphic identity has a targeted use:

The MIT logo is the principal symbol and should be used on all Institute communications in all media.
The MIT seal is best reserved for official ceremonial use.
The MIT mascot is most effective in casual or humorous media.