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Editorial style is the verbal expression of the MIT identity. To optimize communication, the verbal and visual must work in concert. Together they broadcast a story more complex and complete than either does on its own.
You may craft your publication or website for a specific audience, but all media that bears the logo also reflects the identity of MIT. The messages you convey speak to the values, attributes, and culture of the larger institution. What you write represents you, your department or organization, and MIT.
Of course, identity is not just communicated in what is written, but how it's written. Mistakes in spelling and grammar, for example, convey carelessness and indifference toward the reader. Good writing and good design, produced as a cohesive package, will give your project the power to get your messages across.
Within this section, the MIT I.D. Team has compiled some guidelines and resources to help you craft effective text for your next print or web project.
Additional resources
Online
Reference books
The Chicago Manual of Style, Fourteenth Edition, 1993.
Chicago: University of Chicago Press.
The Elements of Style, Fourth Edition, by William Strunk, Jr. and E.B. White, 2000.
Boston: Allynand Bacon.
On Writing Well, 25th Anniversary Edition, by William Zinsser, 2001.
New York: HarperCollins. Words into Type, Third Edition, 1974.
New Jersey: Prentiss Hall. |
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