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Books

Accepted Papers and Working Papers

Published Research Papers

Published Notes

Papers in Edited Volumes or Proceedings

Magazine Articles

Classic Working Papers (Support Published Articles)


Books

Urban, G. L. and J. R. Hauser, Design and Marketing of New Products, Prentice-Hall, Second Edition 1993.

book cover

Amazon.com

A comprehensive text that integrates advanced, state-of-the-art techniques to provide graduate-level students and marketing professionals with an understanding of the techniques and an operating ability to design, test, and implement new products and services.

This text has been honored by being selected for both the Prentice-Hall International Series in Management and the Series in Marketing. It has been adopted at a number of major universities. In a 1988 survey it was identified as the most widely used new product textbook at the graduate level.

The revision includes new material on designing for quality, reduced cycle times, prelaunch forecasting, quality improvement, defensive and competitive strategy, value mapping, the integration of marketing and engineering, new issues of organization, customer satisfaction, and new international examples. It is available in Korean and is being translated into Japanese and Chinese.

Urban, G. L., J. R. Hauser, and N. Dholakia, Essentials of New Product Management, Prentice Hall, 1986.

book cover

 

This is an undergraduate textbook which presents the essential concepts but written for a non-technical audience. It has been translated to Japanese and has sold well in Japan.
Hauser, J. R., Applying Marketing Management: Four Simulations, Scientific Press, 1986.

 

This mini-text and software package contains four tutorial exercises for marketing management concepts. With this package students learn positioning, competitive strategy, new product development, and life cycle forecasting while using the personal computer to simulate marketing management problems. A detailed instructor's manual and transparency masters are also available. It is available in Japanese. Both executable code and source code are available as open-source software. Download Exe or Download Source.

Hauser, J. R., ENTERPRISE: An Integrating Management Exercise, Scientific Press, 1989.

 

This mini-text and software package contains a comprehensive competitive simulation. Students compete in six markets by making marketing and production decisions. A detailed instructor's manual and administrative software is also available. It is available in Japanese. Both executable code and source code are available as open_source software. Download Exe or Download Source.


Accepted Papers and Working Papers

Most of these papers are available for download.  When the copyright allows, you can download the published version.  In other cases you can download the final version prior to publication.

 

Hauser, John R. (Forthcoming), "Consideration Set Heuristics," Forthcoming, Journal of Business Research. Download Paper.

Hauser, John R., Songting Dong, and Min Ding (2012), “Self-Reflection and Articulated Consumer Preferences,” Forthcoming Journal of Product Innovation Management. Download Paper.

Liberali, Guilherme, Glen L. Urban, and John R. Hauser (2013), “ Competitive Information, Trust, Brand Consideration, and Sales: Two Field Experiments ” International Journal for Research in Marketing, 30, 2, (June), 101-113. Download Paper. Technical Appendix.

Lin, Song, Juanjuan Zhang, and John R. Hauser (2012), “Learning from Experience, Simply,” (Cambridge, MA: MIT Sloan School of Management), June. Download Paper.

Urban, Glen L., Guilherme Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser (2013), "Morphing Banner Advertisements," Forthcoming, Marketing Science. Download Paper.

Hauser, John R., Glen L. Urban, and Guilherme Liberali (2011), “Website Morphing 2.0: Technical and Implementation Advances Combined with the First Field Experiment of Website Morphing,” (Cambridge, MA: MIT Sloan School of Management). Download Paper.

Selove, Matthew and John R. Hauser (2011), "The Strategic Importance of Accuracy in Conjoint Design," (Cambridge, MA: MIT Sloan School of Management). Download Paper. Technical Appendix.

 

 


Published Research Papers

Most of these papers are available for download.  When the copyright allows, you can download the published version.  In other cases you can download the final version prior to publication.

 

Hauser, John R. (2011), “A Marketing Science Perspective on Recognition-Based Heuristics (and the Fast and Frugal Paradigm),” Judgment and Decision Making, 6, 5, (July), 396-408. Download Paper.

Dzyabura, Daria and John R. Hauser (2011), “Active Machine Learning for Consideration Heuristics,” Marketing Science, 30, 5, (September-October), 801 - 819. Download Paper.

Ding, Min, John Hauser, Songting Dong, Daria Dzyabura, Zhilin Yang, Chenting Su, and Steven Gaskin (2011), “Unstructured Direct Elicitation of Decision Rules,” Journal of Marketing Research, 48, (February), 116-127. Download Paper.  Web Appendix.  Automotive Screenshots. 
Mobile Phone Screenshots.

Hauser, John R., Olivier Toubia, Theodoros Evgeniou, Daria Dzyabura, and Rene Befurt (2010), “Cognitive Simplicity and Consideration Sets,” Journal of Marketing Research, 47, (June), 485-496. Download Paper.  Web Appendix.

Urban, Glen L., John R. Hauser, Guilherme Liberali, Michael Braun, and Fareena Sultan (2009), “Morph the Web to Build Empathy, Trust, and Sales,” Sloan Management Review, 50, 4, (Summer), 53-61. Download Paper.

Hauser, John R., Glen L. Urban, Guilherme Liberali, and Michael Braun (2009), “Website Morphing,” Marketing Science., 28, 2, (March-April), 202-224. Lead article with commentaries by Andrew Gelman, John Gittins, and Hal Varian. Includes rejoinder. Download PaperDownload AppendixMorphing RejoinderMorphing Gelman CommentMorphing Varian Comment
Morphing Gittins Comment..

Finalist, John D. C. Little Award for Best Article in the Marketing Sciences Literature, 2009.
               
2010 Emerald Management Reviews Citation of Excellence for one of best articles published in the top 400 business and management journals in 2009. (Top 50 of 15,000 articles.)

Toubia, Olivier, John R. Hauser and Rosanna Garcia (2007),  “Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application,” Marketing Science, 26, 5, (September-October), 596-610. Download Paper.

Co-winner, American Marketing Association, John Howard Dissertation Award, 2005.

Yee, Michael, Ely Dahan, John Hauser, and James Orlin (2007), “Greedoid-Based Non-compensatory Two-Stage Consideration-then-Choice Inference,” Marketing Science, 26, 4, (July-August), 532-549. Appendices. Download Paper. Appendix.

First Place, American Marketing Association Explor Award, 2004.

Toubia, Olivier and John R. Hauser (2007), “On Managerial Efficient Designs,”  Marketing Science, 26, 6, (November-December), 851-858. Download Paper. Appendices.

Garcia, Rosanna, Paul Rummel, and John R. Hauser (2007), “Validating Agent-Based Marketing Models Using Conjoint-Analysis,” Journal of Business Research, 60, 8, (August), 848-857.
Download Paper.

Hauser, John R., Gerald Tellis, and Abbie Griffin (2006), “Research on Innovation: A Review and Agenda for Marketing Science,” Marketing Science, 25, 6, (November-December), 687-717. Download Paper.

Cited by Thomson Reuters’ Essential Science Indicators as a Fast Breaking Paper in Economics and Business in April 2009.

Hauser, John R. and Olivier Toubia (2005), “The Impact of Utility Balance and Endogeneity in Conjoint Analysis,” Marketing Science, 24, 3, (Summer), 498-507. Download Paper. Appendix.

Glen L. Urban and John R. Hauser (2004), “’Listening-In’ to Find and Explore New Combinations of Customer Needs,” Journal of Marketing, 68, (April), 72-87. Download Paper.

Toubia, Olivier, John R. Hauser, and Duncan Simester (2004), “Polyhedral Methods for Adaptive Choice-based Conjoint Analysis,” Journal of Marketing Research, 41, 1, (February), 116-131. Download Paper.

Finalist, Paul Green Award for contributions to the practice of marketing research.

Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan (2003), “Fast Polyhedral Adaptive Conjoint Estimation,”  Marketing Science, 22, 3, (Summer), 273-303. Download Paper.

First Place, John D. C. Little Award for Best Article in the Marketing Sciences Literature, 2003

First Place, Frank M. Bass Award for Best Article Based on a Dissertation, 2005.

Finalist, INFORMS Society for Marketing Science Long Term Impact Award, 2011

Dahan, Ely and John R. Hauser (2002), “The Virtual Customer,” Journal of Product Innovation Management, 19, 5, (September), 332-354.  Download Paper.

Finalist, PDMA Best Paper Award in 2003.

Hauser, John R. (2001), "Metrics Thermostat," Journal of Product Innovation Management, 18, 3. (May), 134-153. Download Paper.

Finalist PDMA Best Paper Award in 2002.

Cited by the PDMA in 2007 as one of the top articles in the last twenty years in educational citations.

Simester, Duncan I, John R. Hauser, Birger Wernerfelt, and Roland Rust (2000), "Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-experiments in the United States and Spain," Journal of Marketing Research, 37, 1, (February), 102-112.
Download Paper.

Hauser, John R. (1998), "Research, Development, and Engineering Metrics." Management Science, 44, 12, December, 1670-1689. Download Paper.

Hauser, John R. and Gerry Katz (1998), “Metrics: You Are What You Measure!.” European Management Journal, 16, 5, (October), 516-528. Download Paper.

Highlighted in “A Round-up of Important Articles from Business Periodicals,” in Mastering Management Review published by the Financial Times.

Hauser, John R., Duncan I. Simester, and Birger Wernerfelt (1997), "Side Payments in Marketing," Marketing Science, 16, 3, 246-255. Download Paper.

Finalist, John D. C. Little Award for Best Article in the Marketing Sciences Literature, 1997.

Urban, Glen L., John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann and Roberta A. Chicos (1997), "Validation and Lessons from the Field: Applications of Information Acceleration," Journal of Marketing Research, 34, 1, (February), 143-153. Download Paper.

Hauser, John R. and Florian Zettelmeyer (1997), “Metrics to Evaluate R, D & E,” Research Technology Management, 40, 4, (July-August), 32-38. Download Paper.

Griffin, Abbie, and John R. Hauser (1996), "Integrating Mechanisms for Marketing and R&D,"  Journal of Product Innovation Management, 13, 3, (May), 191-215. Download Paper.

One of ten most-cited papers in the Journal of Product Innovation Management (JPIM 24, 3, 2007, p.209)

Hauser, John R., Duncan I. Simester, and Birger Wernerfelt (1996), "Internal Customers and Internal Suppliers," Journal of Marketing Research, 33, 3, (August), 268-280. Download Paper.

Urban, Glen L., Bruce Weinberg and John R. Hauser (1996), "Premarket Forecasting of Really-New Products," Journal of Marketing, 60,1, (January), 47-60. Abstracted in the Journal of Financial Abstracts, 2, 23A, (June) 1995. Download Paper.

1996 MSI Award for the most significant contribution to the advancement of the practice of marketing.

Hauser, John R., Duncan I. Simester, and Birger Wernerfelt (1994), "Customer Satisfaction Incentives," Marketing Science, 13, 4, (Fall), 327-350. Download Paper.

Finalist, John D. C. Little Award for Best Article in the Marketing Sciences Literature, 1994.

Hauser, John R., Glen L. Urban, and Bruce Weinberg (1993), "How Consumers Allocate their Time When Searching for Information," Journal of Marketing Research,30, 4, (November), 452-466. Download Paper.

Hauser, John R. (1993), "How Puritan Bennett Used the House of Quality," Sloan Management
Review
, 34, 3, (Spring), 61-70.  Reprinted in Taiwan Philips News (in Chinese), 23, 1, (Feb), 1994.
Download Paper.

Griffin, Abbie and John R. Hauser (1993), "The Voice of the Customer," Marketing Science, 12, 1, (Winter), 1-27.  Download Paper.

First-place, John D. C. Little Award for Best Article in Marketing Sciences Literature, 1993.

First Place, Frank M. Bass Award for Best Article Based on a Dissertation, 1995.

Cited in 2007 by the INFORMS Society of Marketing Science as one “of the top 20 marketing science articles in the past 25 years.

Griffin, Abbie and John R. Hauser (1992), "Patterns of Communication Among Marketing, Engineering, and Manufacturing -- A Comparison between Two New Product Teams," Management Science, 38, 3, (March), 360-373. Download Paper.

One of the 500 most-cited articles in the first 50 years of Management Science.

Urban, Glen. L., John. R. Hauser, and John. H. Roberts (1990), "Prelaunch Forecasting of New Automobiles: Models and Implementation," Management Science, 36, 4, (April), 401-421. Download Paper.

INFORMS (TIMS) Finalist, Best Article in Marketing Science Literature, 1990.

Hauser, John R. and Birger Wernerfelt (1990), "An Evaluation Cost Model of Consideration Sets," Journal of  Consumer Research, 16, (March), 393-408. Download Paper.

Hauser, John R. and Birger Wernerfelt (1989), "The Competitive Implications of Relevant-Set/Response Analysis," Journal of Marketing Research, 26, 4, (November), 391-405. Download Paper.

Hauser, John R. and Don Clausing (1988), "The House of Quality," Harvard Business Review, 66, 3, (May-June), 63-73. Available through Harvard Business School Publishing. http://cb.hbsp.harvard.edu/cb/web/product_detail.seam;jsessionid=05EB36784F512B10BCB2C199CC3E6A14?E=54554&R=88307-PDF-ENG&conversationId=416962.

Fader, Peter and John R. Hauser (1988), "Implicit Coalitions in a Generalized Prisoner's Dilemma," Journal of Conflict Resolution, 32, 3, (September), 553-582. Download Paper.

Hauser, John R. (1988), "Competitive Price and Positioning Strategies," Marketing Science, 7, 1, (Winter), 76-91. Download Paper.

Hauser, John R. and Birger Wernerfelt (1988), "Existence and Uniqueness of Price Equilibria in Defender," Marketing  Science, Vol. 7, No. 1, (Winter),  92-93. Download Paper.

Hauser, John R. (1986), "Agendas and Consumer Choice," Journal of Marketing Research, 2, 3, (August), 199-212. (Includes unpublished appendix containing "Proofs of Theorems and Other Results.") Download Paper. Appendix.

Finalist, 1991 American Marketing Associations O'dell Award for Best Paper in JMR (5-year lag)

Hauser, John R. and Glen L. Urban (1986), "Value Priority Hypotheses for Consumer Budget Plans," Journal of  Consumer Research, 12, 4, (March), 446-462. Download Paper.

Eliashberg, Jehoshua and John R. Hauser (1985), "A Measurement Error Approach for Modeling Consumer Risk  Preference," Management Science, 31, 1, (January), 1-25. Download Paper.

Hauser, John R., and Steven P. Gaskin (1984), "Application of the `DEFENDER' Consumer Model," Marketing  Science, 3, 4, (Fall), 327-351. Download Paper.

Urban, Glen L., P. L. Johnson and John R. Hauser (1984), "Testing Competitive Market Structures," Marketing  Science, 3, 2, (Spring), 83-112. Download Paper.

INFORMS (TIMS) Finalist, Best Article in Marketing Science Literature, 1984.

Hauser, John R. (1984), "Consumer Research to Focus R&D Projects" Journal of Product Innovation Management, 1, 2, (January), 70.84. Download Paper.

Hauser, John R., and Steven M. Shugan (1983), "Defensive Marketing Strategy," Marketing Science,  2, 4, (Fall), 319-360. Download Paper.

INFORMS (TIMS) Best Article in Marketing Science Literature, 1983.

Cited in 2007 by the INFORMS Society of Marketing Science as one “of the top 20 marketing science articles in the past 25 years.

Republished in 2008 as one of eight “classic” articles in Marketing Science.

Hauser, John R., and Kenneth J. Wisniewski (1982), "Application Predictive Test, and Strategy Implications of a  Dynamic Model of Consumer Response," Marketing Science, 1, 2, (Spring), 143-179. Download Paper.

Hauser, John R., and Kenneth J. Wisniewski (1982), "Dynamic Analysis of Consumer Response to Marketing  Strategies," Management Science, 28, 5, (May), 455-486. Download Paper.

INFORMS (TIMS) Best Article in Marketing Science Literature, 1982.

Tybout, Alice M. and John R. Hauser (1981), "A Marketing Audit Using a Conceptual Model of Consumer Behavior:   Application and Evaluation," Journal of Marketing, 45, 3, (Summer), 81-101. Download Paper.

Hauser, John R., and Patricia Simmie (1981), "Profit Maximizing Perceptual Positions: An Integrated Theory for the  Selection of Product Features and Price," Management Science, 27, 2, (January), 33-56. Download Paper.

One of the 500 most-cited articles in the first 50 years of Management Science.

Hauser, John R., Frank S. Koppelman and Alice M. Tybout (1981), "Consumer-Oriented Transportation Service  Planning: "Consumer Analysis and Strategies," Applications of Management Science, 1, 91-138. Download Paper.

Hauser, John R., and Steven M. Shugan (1980), "Intensity Measures of Consumer Preference," Operation Research,  28, 2, (March-April), 278-320. Download Paper.

Hauser, John R., and Frank S. Koppelman (1979), "Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness, Journal of Marketing Research, 16, 4, (November), 495-506. Download Paper.

Hauser, John R., and Glen L. Urban (1979), "Assessment of Attribute Importances and Consumer Utility Functions:  von Neumann-Morgenstern Theory Applied to Consumer Behavior," Journal of Consumer Research, 5, (March), 251-262. Download Paper.

Koppelman, Frank S. and John R. Hauser (1979), "Destination Choice Behavior for Non-Grocery Shopping Trips," Transportation Research Record, 673, 157-165. Download Paper.

Hauser, John R. (1978), "Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic  Choice,"  Management Science, 24, 13, (September), 1331-1341. Download Paper.

Hauser, John R. (1978), "Testing the Accuracy, Usefulness and Significance of Probabilistic Models: An Information Theoretic Approach," Operations Research, 26, 3, (May-June), 406-421. Download Paper.

Hauser, John R. and Glen L. Urban (1977), "A Normative Methodology for Modeling Consumer Response to  Innovation," Operations Research, 25, 4. (July-August), 579-619. Download Paper.


Published Notes

Most of these papers are available for download.  When the copyright allows, you can download the published version.  In other cases you can download the final version prior to publication.

 

Chintagunta, Pradeep, Dominique Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, and Richard Staelin (2013), “Marketing Science: A Strategic Review,” Marketing Science, 33, 1, (January-February). Download Paper.

Hauser, John R. (2011), “New Developments in Product-Line Optimization,” forthcoming the International Journal on Research in Marketing. Commentary on papers by Michalek, Ebbes, Adigüzel, Feinberg, and Papalambros, “Enhancing Marketing with Engineering,” and Tsafarakis, Marinakis, and Matsatsinis, “Particle Swarm Optimization for Optimal Product Line Design.”
Download Paper
.

Hauser, John R. (2011), “Paul E. Green: An Applications’ Guru,” in Vithala Rao, Ed., Paul Green’s Legends Volume: Conjoint Analysis Applications, (Newbury Park, CA: Sage Publications).  Forthcoming. Download Paper.

Hauser, John R. (2011), “Perspectives on Paul E. Green,” in V. Srinivasan, Ed., Paul Green’s Contributions to Conjoint Analysis – Early Years, (Newbury Park, CA: Sage Publications).  Forthcoming. Download Paper.

Hauser, John R. and Steven M. Shugan (2007), “Comments on ‘Defensive Marketing Strategy," Marketing Science, 27, 1, (January-February), 85-87. Download Paper.

Rangaswamy, Arvind , Jim Cochran, Tülin Erdem, John R. Hauser, and Robert J. Meyer (2007), “Editor-in-Chief Search Committee Report: The Digital Future is Here,” Marketing Science, 27, 1, (January-February), 1-3. Download Paper.

Hauser, John R. (2006), “Twenty-Five Years of Eclectic Growth in Marketing Science,” Marketing Science (invited commentary), 25, 6, (November-December), 557-558. Download Paper.

Hauser, John R., Greg Allenby, Frederic H. Murphy, Jagmohan Raju, Richard Staelin, and Joel Steckel (2005), “Marketing Science – Growth and Evolution,” Marketing Science, 24, 1, (Winter), 1-2. Download Paper.

Hauser, John R., Scott Carr, Barbara Kahn, James Hess, and Richard Staelin (2002), "Marketing Science: A Strong Franchise with a Bright Future," Marketing Science, 21, 1, (Winter), invited editorial. Download Paper.

Hauser, John R. (1984), "Pricing Theory and the Role of Marketing Science," Journal of Business, Vol. 57, No. 1,  (January), S65-S72. Download Paper.

Hauser, John R. (1980), "Comments on 'Econometric Models of Probabilistic Choice Among Products'," Journal of  Business, 53, 3, Part 2, (July 1980), S31-S34. Download Paper.


Papers in Edited Volumes or Proceedings

Most of these papers are available for download.  When the copyright allows, you can download the published version.  In other cases you can download the final version prior to publication.

 

Selove, Matthew and John R. Hauser (2010), “How Does Incorporating Price Competition into Market Simulators Affect Product Design Decisions?,” Proceedings of the Sawtooth Software Conference, Newport Beach, CA, Oct 6-8, 2010. Download Paper.

Hauser, John R. and Glen L. Urban (2009), “Profile of John D. C. Little,” in Saul I. Gass and Arjang A. Assad eds. Profiles in Operations Research, (New York, NY: Springer). Download Paper.

Ding, Min, Steven Gaskin, and John Hauser (2009), “A Critical Review of Non-compensatory and Compensatory Models of Consideration-Set Decisions,” 2009 Sawtooth Software Conference Proceedings, Delray, FL, March 23-27, 2009,  207-232. Download Paper.

Runner-up, Best Paper at Sawtooth Software Conference, 2009.

Gaskin, Steven, Theodoros Evgeniou, Daniel Bailiff, John Hauser (2007), “Two-Stage Models: Identifying Non-Compensatory Heuristics for the Consideration Set then Adaptive Polyhedral Methods Within the Consideration Set,” Proceedings of the Sawtooth Software Conference in Santa Rosa, CA, October 17-19, 2007. Download Paper.

Hauser, John R. and Ely Dahan (2010), “New Product Development,” in Rajiv Grover, Ed., Essentials of Marketing Management,  (Englewood Cliffs, NJ: Prentice Hall), forthcoming January 2011. Download Paper.

Toubia, Olivier, Theodoros Evgeniou, and John Hauser (2007), “Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design,” in Anders Gustafsson, Andreas Herrmann and Frank Huber, Eds, Conjoint Measurement: Methods and Applications, 4E, (New York, NY: Springer). 231-258. Download Paper.

Hauser, John R., Ely Dahan, Michael Yee, and James Orlin (2006), ““Must Have” Aspects vs. Tradeoff Aspects in Models of Customer Decisions,” Proceedings of the Sawtooth Software Conference in Del Ray Beach, FL, March 29-31, 2006. Download Paper.

Best Paper at the Sawtooth Software Conference, 2006.

Hauser, John R. and Vithala Rao (2004), “Conjoint Analysis, Related Modeling, and Applications,” Advances in Market Research and Modeling: Progress and Prospects,, Jerry Wind and Paul Green, Eds., (Boston, MA: Kluwer Academic Publishers), 141-168. Download Paper.

Dahan, Ely and John R. Hauser (2003), "Product Management: New Product Development and Launching," Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press, (June), 179-222. Download Paper.

Hauser, John R. (1997), “The Role of Mathematical Models in the Study of Product Development,” Proceedings of the 14th Paul D. Converse Awards Conference, University of Illinois, Champaign-Urbana, IL, 72-90. Download Paper.

Swanson, Derby A. and John R. Hauser (1995), "The Voice of the Customer: How Can You Be Sure You Know What Customers Really Want?," Proceedings of the 1st Pacific Rim Symposium of Quality Function Deployment, MacQuarie University, NSW Australia, February 15-17. Download Paper.

Little, John D. C., Leonard M. Lodish, John R. Hauser, and Glen L. Urban (1993), "Comment on `Marketing Science's Pilgrimage to the Ivory Tower' by Hermann Simon," in Research Traditions in Marketing, Gary L. Lilien, Bernard Pras, and Gilles Laurent, eds, (Kluwer), 45-51. Download Paper.

Hauser, John R. (1986), "Theory and Application of Defensive Strategy" in The Economics of Strategic Planning,  Lacy G. Thomas, ed., (Lexington Books, D. C. Heath & Co.: Lexington, MA), 113-140. Reprinted by the Marketing Science Institute. Download Paper.

Hauser, John R. (1985), "The Coming Revolution in Marketing Theory," in R. Russell, ed., Marketing in an Electronic  Age, (Harvard Business School Press: Boston, MA), 344-363. Download Paper.

Hauser, John R. and Glen L. Urban (1984), "Consumer Durables: Actual Budgets Compared to Value Priority Model - Preliminary Results and Managerial Implications,"  Proceedings of the ESOMAR-Congress, Rome, Italy, (September).  (Awarded Best Paper at Conference). Download Paper.

Hauser, John R., John H. Roberts and Glen L. Urban (1983), "Forecasting Sales of a New Consumer Durable: A  Prelaunch Modeling and Measurement Methodology," Advances and Practices of Marketing Science, Fred S. Zufryden, ed., (The Institute of Management Science: Providence, RI), 115-128. Download Paper.

Hauser, John R., and Glen L. Urban (1982), "Prelaunch Forecasting of New Consumer Durables: Ideas on a   Consumer Value-Priority Model," in A. D. Shocker and R. Srivastava, eds., Analytic Approaches to Product and Market Planning, Vol. 2, (Marketing Science Institute: Cambridge Massachusetts), 276-296. Download Paper.

Hauser, John R. (1982), "Comments on 'A Survey of Experimental Market Mechanisms for Classical Environments',"  Research in Marketing, Supplement 1: Choice Models for Buyer Behavior, L. McAlister, ed., (JAI Press: Greenwich, CT), Spring, 49-56. Download Paper.

Hauser, John R. (1981), "Comments on 'Violations of Regularity and the Similarity Hypothesis by Adding  Asymmetrically Dominated Alternatives to the Choice Set'," Proceedings of the Special Conference on Choice Theory, Joel Huber, ed., (Duke University: Durham, NC), June. Download Paper.

Hauser, John R., and Frank S. Koppelman (1979), "An Empirical Comparison of Techniques to Model Consumer  Perceptions and Preferences," in A. D. Shocker, ed., Analytic Approaches to Product and Marketing Planning, (Marketing Science Institute: Cambridge, Massachusetts), 216-238. Download Paper.

Tybout, Alice M., John R. Hauser, and Frank S. Koppelman (1977), "Consumer-Oriented Transportation Planning: An  Integrated Methodology for Modeling Consumer Perceptions, Preferences and Behavior," Advances in Consumer Research, Vol. 5, (Chicago, Illinois), October. Download Paper.

Hauser, John R. and Steven M. Shugan (1977), "Extended Conjoint Analysis with Intensity Measures and Computer  Assisted Interviews: Applications to Telecommunications and Travel, " Advances in Consumer Research, Vol. 5, (Chicago, Illinois), October. Download Paper.

Hauser, John R. and Frank S. Koppelman (1977), "Designing Transportation Services: A Marketing Approach."   Proceedings of the Transportation Research Forum, (Atlanta, GA), October, 638-652. Download Paper.

Hauser, John R. and Peter R. Stopher (1976), "Choosing an Objective Function Based on Modeling Consumer  Perceptions and Preferences," Proceedings of the International Conference on Cybernetics and Society, (Washington, D.C.), November, 26-31. Download Paper.


Magazine Articles

Most of these papers are available for download.  When the copyright allows, you can download the published version.  In other cases you can download the final version prior to publication.

 

Hauser, John R., Abbie Griffin, and Steve Gaskin (2011), “The House of Quality,” Wiley International Encyclopedia of Marketing, (Chichester, West Sussex UK: John Wiley & Sons, Ltd.). Download Paper.

Abbie Griffin, Steve Gaskin, Robert Klein, Gerry Katz, and John R. Hauser (2009), “The Voice of the Customer,” Wiley International Encyclopedia of Marketing, (Chichester, West Sussex UK: John Wiley & Sons, Ltd.). Download Paper.

Hauser, John R. (2002), “Marketing Makes a Difference,” Marketing Management, (January/February), 11, 1, 46-47. Download Paper.

Hauser, John R. (2000), “Going Overboard on Platforms,” AMS Voices, 8. Download Paper.

Hauser, John R. (1997), “The Problem with Pinball,” AMS Voices, 4. Download Paper.

Hauser, John R. (1996), "You Are What You Measure," AMS Voices, 1. Download Paper.

Hauser, John R. (1995), "Internal Customers," Insight, 4, 1. Download Paper.

Hauser, John R. (1994), "Quality Function Deployment," Marketing Encyclopedia for the Year 2000, Jeffrey Heilbrunn, ed., American Marketing Association, Chicago, IL, 60606. Download Paper.

Hauser, John R. (1993), "Are Customer-Satisfaction Programs Profitable?," Insight, 3. Download Paper.

Hauser, John R. (1988), "Customer Driven Engineering," Design News, (July 18), p. 50. Download Paper.

Hauser, John R. and Robert L. Klein (1988), "Without Good Research, Quality is a Shot in the Dark," Marketing  News, Vol. 22, No. 1, January 4.  Page 1. Download Paper.

Hauser, John R. (1986), "`Defender' Helps Mature Brands Ward off New Foes," Marketing Educator, 5, 3, (Fall), 5. Download Paper.


Classic Working Papers (Support Published Articles)

Most of these papers are available for download.  When the copyright allows, you can download the published version.  In other cases you can download the final version prior to publication.

Braun, Michael, Clarence Lee, Glen L. Urban, and John R. Hauser (2009), "Does Matching Website Characteristics to Cognitive Styles Increase Online Sales?," (Cambridge, MA: MIT Sloan School of Management). Download Paper.

Hauser, John R. (1996), "R&D Metrics: An Annotated Bibliography," ICRMOT Working Paper, M.I.T., Cambridge, MA 02142. (June) Also available as a Marketing Science Institute Working Paper (November). Download Paper.

Zettelmeyer, Florian and John R. Hauser (1995), "Metrics to Evaluate R&D Groups: Phase I, Qualitative Interviews," Working Paper, International Center for Research on the Management of Technology, MIT, Cambridge, MA, 02142, (March). Download Paper

Hauser, John R. (1991), "Comparison of Importance Measurement Methodologies and their Relationship to Consumer  Satisfaction," (Cambridge, MA: MIT Sloan School of Management). Download Paper.

 

Theses

Sc.D. 1975, "A Normative Methodology for Predicting Consumer Response to Design Decisions: Issues, Models, Theory and Use." Download Paper.

S.M. (Electrical Engineering, Civil Engineering) and S.B., " An Efficient Method to Predict the Impacts of Operating Decisions for Conventional Bus Systems." Download Paper.

Pre-thesis paper 1974, "Modeling Decisions of Choice Among Finite Alternatives: Applications to Marketing and to Transportation Demand Theory." Download Paper.