Marketing Consulting · Litigation Support · Advisory Positions
 
Marketing Research and Product Development Consulting
 

Professor Hauser has consulted with a variety of corporations on product development, sales forecasting, marketing research, voice of the customer, defensive strategy, advertising response analysis, and R&D management. He works closely with Applied Marketing Sciences, Inc. to provide marketing and marketing related consulting and with both the Analysis Group and Cornerstone Research to provide econometric analysis, strategic consulting, and litigation support.

Some of the firms with which he has worked include: American Home Foods, Inc.; American Airlines; American Hospital Supply Corporation; Analog Devices, Inc; Andersen Consulting, Inc. (Accenture), Applied Marketing Science, Inc.; A.T.&T.; Barton-Aschmann Associates; Baxter Cardiovascular Group, Booz Allen Hamilton, Inc., Cambridge Systematics, Inc.; Colgate-Palmolive; Costello Associates, Inc.; Curtis Manufacturing, Inc.; Economic's Laboratories, Inc.; Elrick and Lavidge, Inc.; Evanston Hospital; Evanston, Illinois and Schaumburg, Illinois (Transportation Planning); Fidelity Investments; French's Inc., G.D. Searle, Inc.; General Foods, Inc.; General Motors, Inc., Buick Division, Chevrolet Division, Marketing and Product Planning; Gillette; IBM, Inc.; Information Resources, Inc.; Johnson & Johnson; Kodak; Macromedia, Inc., Management Decision Systems, Inc.; M/A/R/C, Inc.; Merck, Inc., Navistar International, Inc.; Pacific Gas and Electric Company, Pepsi-Cola, Inc.; Polaroid; Procter & Gamble Company; Product Genesis, Inc.; RAM Broadcasting, Inc.; Regional Transportation Authority; Richardson-Vicks, Inc.; Southern Company Services, Inc.; Time-Life Books; Volunteers in Technical Assistance, and Wyeth-Ayerst Laboratories, Inc. Co-founder, principal, and board member, Applied Marketing Science.

Litigation Support
 

Professor Hauser has provided expert testimony on marketing, marketing research, survey design, demand forecasting, product confusion and other topics on a variety of cases. He works closely with the Analysis Group and Cornerstone Research to provide careful analysis and testimony. Applied Marketing Sciences, Inc. provides marketing research litigation support. Key: on behalf of, *deposition testimony, † court, commission, or arbitration testimony.

American Multi-Cinema, Inc. v. American Movie Classics Company, Inc., et. al. (Confusion),

Amway v. Procter & Gamble (Damages)*,

Berlex v. Biogen, Inc. (Damages)*,

Blue Mountain Arts, Susan Polis Schutz, and Stephen Schutz v. Hallmark
Card, Inc. (Trade Dress),

James And Lisa Camenson, et al.; v. Milgard Manufacturing Inc. , et. al. (Class action)

Comm-Tract Corp. v. Northern Telecom, Inc. (Advice only),

Computer Aid, Inc. v. Hewlett Packard (damages)*,

Creative Laboratories, Inc. v. Apple Computer, Inc. (Intellectual Property)

CTC Communications Corporation v. Bell Atlantic Corporation (Damages),

EPD v. Curtis (Product Confusion)†,

Stephen S. Gallagher, et. al. v. State Farm Mutual Automobile Insurance
Company, e.t al. (Class Action)

Geico v. Google and Overture Services (Yahoo), Inc. (Trademark Infringement),

Gillette v. S. C. Johnson (Patent Infringement),

Heublein vs. Seagrams and Gallo (Liability),

Hewlett-Packard, Inc. v. Factory Mutual Insurance Company (Insurance Coverage)

Intel v. Advanced Micro Devices (Damages)*,

J. B. D. L. Corp. d/b/a, Beckett Apothecary v. Wyeth-Ayerst Laboratories, Inc. and American Home Products Corporation, (Class Action),

Jerry Jacobs, et. al. v. Osmose Inc., et. al. (Class Action)*, 

Jay Kordich, et. al. v. Salton Maxim Housewares, Inc., et. al. (Trademark)†,

LendingTree, Inc. v. The Gator Corporation (Intellectual Property),

Lotus v. Borland (Damages)*,

Marvin Lumber and Cedar Company v. PPG Industries, Inc., et. al. (Survey Design),

MasterCard International, Inc. v. First National Bank of Omaha (Product Confusion)*,

Mayo Foundation v. Mayo Health Facilities (Product Confusion)†,

Mead Johnson Nutritionals v. unnamed party (False Advertising),

Merck & Co. (Lanham Act Advice)

In Re Microsoft Corporation Antitrust Litigation (Multi-district Litigation)*,

Pacific Bell Telephone Company in New Regulatory Framework Review of Customer Satisfaction before the California Public Utility Commission†, 

Pfizer Consumer Healthcare (Lanham Act Advice)

Procter & Gamble v. Amway (Liability and Damages)†,

Putnum Fund Trustees, (Investment Fraud, advice on market research)

Ram Broadcasting, Inc. (Cellular Telephone Filings),

RealPlayer, Inc. v. Microsoft Corporation (Anti-trust)

Roberts et. al. v. Enterprise Rent-a-Car Company of Boston, Inc.,

Barbara Schwab, et. al. v. Philip Morris, USA (Class Action)*

SoundExchange, Inc. v. Sirius Satellite Radio and XM Satellite Radio (Rate setting, Copyright Royalty Board)

State of Colorado, et. al. v. Warner Chilcott Holdings Company III, Ltd., et. al. (Anti-trust)*

State of Florida and Plaintiff States Antitrust Litigation for Disposable Contact Lenses (Survey Analysis)†,

Stipic, et. al. v. Behr Process Corporation and Masco International (Class Action)*, 

Straumann Company v. Lifecore Biomedical, Inc. (Product Confusion)*,

Sun Microsystems, Inc. v. Microsoft Corporation (Anti-trust), 

Tivo, Inc. v. Echostar Communications Corporation, et. al*.

Tropicana Products, Inc. v. Vero Beach Groves, Inc. (Lanham Act)†,

Wal-Mart Stores, Inc (and other retailers) v. Mastercard International, Inc. (Liability and Damages, Anti-trust)*,

We Media, Inc. v. We: Women's Entertainment, LLC. (Product Confusion)*.

Advisory Positions
 

Professor Hauser is a co-founder and serves on the board of Applied Marketing Sciences, Inc. He is an academic trustee of the Marketing Science Institute.