Less is More
Chunking the Content
Writing for the Web:
Chunking the content
- Chunk = manageable bit
- Keep sentences to one or two points
- Keep paragraphs short. A one sentence paragraph is OK.
- Use lists.
- Use fragments and phrases.
- Use pictures and other visual elements.
Example: Go to this
by Jakob Nielsen
and scroll down to "Measuring the
Effect of Improved Web Writing."