Writing Guidelines
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useful headings
• headings2
• first few words
• active voice
• set the context
• use lists
• imperatives
• parallelisms
• simpler words
• fragments
• descriptive links
• combine guidelines
Writing for the Web:
Use active voice
Think in short stories (scenarios).
- Write in terms of "who does what to whom."
- Use active voice, personal pronouns, action verbs.
When users "think aloud" through a paragraph in typical academic style, they translate the passive, noun-based writing into scenarios.
No: Yes: An acknowledgement of the order will be issued via an e-mail message when payment is made by credit card. If you pay by credit card, we'll send you an e-mail acknowledging your order. Write what you would say to them if you were talking on the phone.