Writing Guidelines
•
useful headings
• headings2
• first few words
• active voice
• set the context
• use lists
• imperatives
• parallelisms
• simpler words
• fragments
• descriptive links
• combine guidelines
Writing for the Web:
Try fragments
Space is always at a premium.
- Complete sentences are not always necessary.
- Distinguish between:
- fragments - coherent phrases
- telegraphic writing - leaving out words like "a" and "the"
- Telegraphic writing may be OK in navigation, but avoid it in text. It doesn't save time because the user has to mentally put the little words back in.
Fragments - yes: More fun in the great outdoors! The thrill of adventure. The beauty of nature. The exhilaration of your favorite outdoor sports.
llbean.com
Telegraphic writing - no: User gets receipt in e-mail message when pays with credit card.