Writing Guidelines

• useful headings
• headings2
• first few words
• active voice
• set the context
• use lists
• imperatives
• parallelisms
• simpler words
• fragments
• descriptive links
• combine guidelines

Writing for the Web:

Useful headings

Headings Catch the Eye
When users scan a page, headings are usually what first grabs their attention

What should a heading look like?
Questions or statements work well as headings. They draw the user into the text.

Headings
What did you expect to find under this heading? Nouns are less informative as headings.

next -->

 

 

 

 

 

 

 

 

 

 

 

  hennig@mit.edu