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Writing Guidelines

useful headings
headings2
first few words
active voice
set the context
use lists
imperatives
• parallelisms
simpler words
• fragments
• descriptive links
combine guidelines







Writing for the Web:

Use parallelisms

People like patterns

  • We grasp the information more quickly if we can anticipate the pattern.
  • We try to see patterns in information even when there are none.
  • When we have to switch patterns, we use extra mental energy.
Yes, uses parallelism :
Interlibrary Loans
No:

Members of the MIT community interested in borrowing library materials not held by the MIT Libraries should contact the Interlibrary Borrowing Service.

Document Services lends original materials owned by the MIT Libraries to other institutions. It also provides photocopies, including copies of dissertations and theses.

 

  hennig@mit.edu