Writing for the Web:
Less is more!
Include only what users want and need.
- How?
- Cut! Cut! Cut! Find the essence.
- Put it away for a day or two.
- Look it over and cut again.
- With each sentence, ask: Do users want or need that?
- Then ask: Do they really want or need that?
- Morkes and Nielsen cut the words by 54% and people thought the site's treatment of topics was more complete.
http://www.useit.com/papers/webwriting/rewriting.html
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