Marketing: An Introduction for Entrepreneurs
Barbara Bund
Tue Jan 15 thru Fri Jan 18, 01-04:00pm, E51-335
Enrollment limited: advance sign up required (see contact below)
Signup by: 08-Jan-2002
Limited to 86 participants.
Participants requested to attend all sessions (non-series)
Intended for non-Sloan graduate students; advance sign-up required.
To start a business or to become involved in one, you'll need to understand marketing. This course provides an introduction to marketing. It introduces definitions and basic concepts of marketing: customers, market segment, marketing strategy, and the marketing mix (product, price, distribution, communication).
Send your name, course, and e-mail address to Christie Yih <yih@mit.edu>, at the MIT Entrepreneurship Center.
Contact: Christie Yih, E39-115, x2-3981, yih@mit.edu
Sponsor: Sloan School of Management
Latest update: 29-Nov-2001
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