Pharmaceutical Advertising and You
Joe Dumit
Thu Jan 23, 01-05:00pm, E51-149
No enrollment limit, no advance sign up
Single session event
What is the relationship between promotion and health, and how is it changing our views of health, illness, and ourselves? This workshop will explore the world of pharmaceuticals from a marketing point of view. Direct-to-Consumer campaigns for cholesterol-lowering drugs, for anti-depressants, and others are in some cases exceeding the costs of developing the drugs. Participants will view and discuss many different TV and magazine pharmaceutical ads, presentations by anthropologists and historians who are studying them, and special presentations by advertisers and designers about the pharmaceutical market. A presentation of RxID, the working group on pharmaceuticals and identity. Sponsored by the STS Program & the MIT Initiative on Technology and Self.
Web: http://brainarchives.com/rxid/
Contact: Joe Dumit, E51-296d, x3-8781, dumit@mit.edu
Sponsor: Science,Technology & Society
Latest update: 18-Dec-2002
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