IAP Independent Activities Period by, for, and about
	the MIT community
overview participate organize offerings calendar  

IAP 2006 Activity

The Marketing of Consumer Financial Services
John Little, Bob Hedges
Tue Jan 10, Thu Jan 12, Tue Jan 17, Thu Jan 19, 10:30am-12:00pm, E51-145

Enrollment limited: advance sign up required (see contact below)
Limited to 67 participants.
Participants requested to attend all sessions (non-series)

We are all consumers of financial services – checking accounts, credit cards, and investments. Come learn about how banks and brokerage firms market and compete – and do so by applying market research and analysis techniques. Series is led by Bank of America veteran and Fidelity EVP Bob Hedges. Two “competitive shopping” exercises will be a key component. Series is intended for students interested in marketing and business strategy.
Contact: John Little, jlittle@sloan.mit.edu
Sponsor: Sloan School of Management
Latest update: 22-Dec-2005

Massachusetts Institute of Technology
Home | Overview | Participate | Organize | Offerings | Calendar | Search
Comments and questions to: iap-www@mit.edu Academic Resource Center, Room 7-104, 617-253-1668
Last update: 30 September 2004