The Marketing of Consumer Financial Services
John Little, Bob Hedges
Tue Jan 10, Thu Jan 12, Tue Jan 17, Thu Jan 19, 10:30am-12:00pm, E51-145
Enrollment limited: advance sign up required (see contact below)
Limited to 67 participants.
Participants requested to attend all sessions (non-series)
We are all consumers of financial services – checking accounts, credit cards, and investments. Come learn about how banks and brokerage firms market and compete – and do so by applying market research and analysis techniques. Series is led by Bank of America veteran and Fidelity EVP Bob Hedges. Two “competitive shopping” exercises will be a key component. Series is intended for students interested in marketing and business strategy.
Contact: John Little, jlittle@sloan.mit.edu
Sponsor: Sloan School of Management
Latest update: 22-Dec-2005
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