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IAP 2006 Activity

Sports as a Vehicle for Change and Opportunity
Thomas Allen, Bryant McBride
Wed Jan 18, Thu Jan 19, 10:30am-03:00pm, E51-372

Enrollment limited: advance sign up required (see contact below)
Signup by: 12-Jan-2006
Limited to 20 participants.
Participants requested to attend all sessions (non-series)

This course will examine sport's role as a catalyst for change and advancement from a business, social and ethical standpoint. A historical figure, boxer Jack Johnson and his place on the sports landscape, some innovative sports marketing methods that major companies are currently utilizing, and the future impact of the 2008 Olympic Games in China will all be examined. Students will be asked to break into teams to develop plans on how to maximize Johnson's marketability and how they would stage what promises to be the most watched Olympic Games ever. There will be a short (20 minute) assignment that must be read before the class. The class will also be limited to 20 students, with a preference given to Sloan School students.
Contact: Erin Lewis, (617) 253-8515, elewis@mit.edu
Sponsor: Sloan School of Management
Latest update: 15-Nov-2005

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